C'est plus fort que toi
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C'est plus fort que toi ("It's stronger than you") was the slogan of the Maître Sega (Sega Master) advertising campaign in France and Belgium.[1]
Contents
History
The campaign started in 1991, with promotion of Mega Drive. The main narrator of every commercial was "Sega Master" (voice by Patrick Borg known in France from voicing Son Goku). The first and most popular adverts were associated with the Sega Punk (played by Ian Harrison) which was dystopian character coming to destroyed factory to play Sega games which he couldn't beat. That's were "Sega Master" says slogan "Sega. It's stronger than you". The commercials were filmed in London in 1990, so audience could see beta stages from Sonic 1. Next advert had other characters like Terminator, Indiana Jones or Ayrton Senna (played by himself) which tried to beat "Sega Master". The advert series was pretty popular and soon became main slogan of every advert in Europe until 1993/1994 and France until 1996. The series was translated and show in other countries as full campaigns with same slogan for example in Belgium (in French and Flemish dialect), Portugal (É mais forte que tu!), Greece (Απο σενα πιο δυνατο), Spain (Vive Una Aventura Sega) and Italy (Solo Per Veri Campioni). In addition, some clips have been used in other advertising campaigns in Finland, The Netherlands, Greece and others.
Sega thought about using "C'est plus fort que toi" slogan again with Dreamcast, but the idea was dropped[2].
Translations
| Language | Localised Name | English Translation |
|---|---|---|
| French | C'est plus fort que toi. | It's stronger than you. |
| Dutch | Daagt je uit | Challenges you |
| Language | Localised Name | English Translation |
|---|---|---|
| French | Maître Sega | Sega Master |
Magazine articles
- Main article: C'est plus fort que toi/Magazine articles.
Television advertisements
Maître Sega
French
Flemish
Mega Drive
French
Game Gear
French
Master System
French
Asterix
Asterix (Danone)
Sonic
Pacmania
Tom and Jerry
Flemish
Mega CD
French
Canal Sega (long)
Canal Sega (short)
Canal Sega (INXS, Sonic CD, Thunderhawk)
Canal Sega (Silpheed, Make My Video, Dune, Night Trap)
Mega Drive 32X
French
Mega Drive 32X
Print advertisements
Mega Drive
Game Gear
also published in:
- Consoles + (FR) #2: "Octobre 1991" (1991-10-05)[5]
Others
External links
part 3, part4, part 5, part 6, part 7, part 8.
References
- ↑ https://plus.lesoir.be/art/la-pub-peut-elle-tout-se-permettre-les-7-peches_t-19950428-Z09FPV.html
- ↑ https://www.strategies.fr/etudes-tendances/tendances/231349W/sega-c-etait-plus-fort-que-toi-.html
- ↑ Joystick, "Juillet/Août 1992" (FR; 1992-0x-xx), page 179
- ↑ Joypad, "Juin 1992" (FR; 1992-05-1x), page 83
- ↑ Consoles +, "Octobre 1991" (FR; 1991-10-05), page 6
- ↑ Joystick, "Octobre 1991" (FR; 1991-xx-xx), page 124
- ↑ Joystick, "Novembre 1991" (FR; 1991-1x-xx), page 130
- ↑ https://www.youtube.com/watch?v=9n8GTe_qGNc
- ↑ https://www.youtube.com/watch?v=71mpWGuLUaw
- ↑ https://www.jeuxvideo.com/news/1408123/lapetitepelle-dessine-jeuxvideo-com-n-382.htm