Games World (marketing campaign)
From Sega Retro
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Games World, was a marketing campaign[1] used by Sega Germany in 1993 as a successor to its previous campaign Der Bessere gewinnt. Parodying[2][3][4] 1992 American comedy film Wayne's World, it featured two young, "nerdy" Hip Hop music fans, lookalikes of the film's rock music fans Wayne Campbell and Garth Algar, who like them broadcast a public-access television show.
Inspired by the early Hip Hop and Graffiti scenes that spawned in Germany after[5] its reunification, it was used extensively in magazines, television advertisements and events organized by Sega Germany at the time such as the German Sega gaming event Champion Train '93. It also parodied a popular and catchy slogan used by the Milka brand of chocolate confection from mid 80s to mid 90s to promote "Lila Pause"[6] ("Purple Break") candy bars with its jingle "Die schönsten Pausen sind Lila!"[7][8] ("The nicest breaks are Lila!") which the two Wayne and Garth lookalikes sang as "Die schönsten Pausen sind Sega!"[8] ("The nicest breaks are Sega!") in some television advertisements.
Contents
Promotional material
Television advertisements
Print advertisements
Catalogues
Gallery
External links
- 1989 television advertisement for Alfred Ritter's chocolate bar "Ritter Sport" on www.youtube.com
- 1986 television advertisement for Milka's candy bar "Lila Pause" on www.youtube.com
- 1990 television advertisement for Milka's candy bar "Lila Pause" on www.youtube.com
- 1991 television advertisement for Milka's candy bar "Lila Pause" on www.youtube.com
- 1992 television advertisement for Milka's candy bar "Lila Pause" on www.youtube.com
- 1993 television advertisement for Milka's candy bar "Lila Pause", featuring German swimmer Franziska van Almsick on www.youtube.com
- 1994 television advertisement for Milka's candy bar "Lila Pause", featuring German swimmer Franziska van Almsick on www.youtube.com
- Franziska van Almsick at www.wikipedia.org
References
- ↑ https://www.videospielgeschichten.de/videospiele-anzeigen-in-micky-maus-magazinen-der-1990er-jahre/
- ↑ 2.0 2.1 File:FernsehwerbungundKinder Volume 1 Book DE 1995 (by Michael Charlton, Klaus Neumann-Braun, Stefan Aufenanger and Wolfgang Hoffmann-Riem).pdf, page 138
- ↑ File:FernsehwerbungundKinder Volume 1 Book DE 1995 (by Michael Charlton, Klaus Neumann-Braun, Stefan Aufenanger and Wolfgang Hoffmann-Riem).pdf, page 139
- ↑ https://t3n.de/news/tech-werbespots-2-1130668/
- ↑ https://popundsub.jugendkulturen.de/hip-hop.html (Wayback Machine: 2021-03-27 19:48)
- ↑ https://www.horizont.net/marketing/nachrichten/-Milka-Lila-Pause-vertraut-fuer-Comeback-auf-Social-Media-97634
- ↑ File:FernsehwerbungundKinder Volume 1 Book DE 1995 (by Michael Charlton, Klaus Neumann-Braun, Stefan Aufenanger and Wolfgang Hoffmann-Riem).pdf, page 140
- ↑ 8.0 8.1 File:KinderimWerbenetz Book DE 1996 (by Dr. Sven Kommer).pdf, page 153
- ↑ https://news.konsolenkost.de/videospiele-werbung-die-besten-spots-fuer-konsolen/
- ↑ https://www.gamersglobal.de/user-artikel/60-jahre-sega-im-zeichen-des-igels
- ↑ http://schoko-riegel.com/index.php/backstage/621-rittersport (Wayback Machine: 2017-12-01 03:56)
- ↑ https://www.kultboy.com/index.php?site=pic&id=2577&s=1
- ↑ https://www.kultboy.com/pic/2578/