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Sega Toys is a consumer division of Sega started in February 1991 focusing on creating non-video game electronic products. The company's products can be broken down into four divisions: edutainment, family entertainment, original IP toys and hobby-related toys. They also produced video games; for whatever reason, Sega views them as a third-party publisher in this case, complete with their own T-series code.
The division's current president is Yoshiharu Suzuki.