Sponsorships/Motorsports

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Formula 1

Williams-Renault Formula One Team (1993)

1993 saw Sega back the Williams F1 team during the 1993 Formula One World Championship. Their car for this season, the Williams FW15C was dominant during the year, leading team members Alain Prost to a world title and Damon Hill to third place (Ayrton Senna driving for Marlboro McLaren coming second).

Merchandise

1993 European Grand Prix

Sponsored by Sega.[1]

In August 2023, McLaren revealed that Ayrton Senna's famous Sonic the Hedgehog trophy was still kept safely in the company's storage, even pulling it out for a few photographs.[2]

Amsterdam Grand Prix

Canceled 1993 races, featured in a few commercials with Damon Hill.

Team Lotus (1994)

In 1994 Sega (represented in Portugal by Ecofilmes) sponsored[3] Team Lotus Portuguese professional racing driver Pedro Lamy.

Merchandise

Minardi (1996)

In 1996[4] after finishing second[5] in the standings of the Italian Formula Three Championship[6] where he was Rookie of the Year[7], Portuguese racing driver João Barbosa (João Ricardo da Silva Coelho Barbosa[8][9][10]) was invited, for a test drive[11][7] in the Minardi M195B/Ford at Minardi by Italian motor racing magazine Rombo.

Minardi1 1996 (João Barbosa).jpg
Minardi's Founder and former Managing Director Giancarlo Minardi (wearing a brown coat) does a last-minute inspection with his staff in the Minardi M195B/Ford moments before João Barbosa's test drive
Minardi1 1996 (João Barbosa).jpg
Minardi2 1996 (João Barbosa).jpg
Minardi2 1996 (João Barbosa).jpg
Minardi 1996 (João Barbosa).jpg
João Barbosa drives the Minardi M195B/Ford at the Misano World Circuit Marco Simoncelli race track (formerly known as "Circuito Internazionale Santa Monica"), in Misano Adriatico, Italy (October 28, 1996)
Minardi 1996 (João Barbosa).jpg

Team Jordan, Japanese Grand Prix (2002)

Sega sponsored Team Jordan's EJ12 car in the Japanese Grand Prix, held at Suzuka Circuit from October 11th to 13th, 2002[12]. At the time, Jordan was the home to the only Japanese driver of the season, although teammate Giancarlo Fisichella raced in a similar livery. Sato finished 5th but Fisichella was forced to retire.

Formula 3

Prema Powerteam[13]

André Couto (1995-1996-1997-1998)[13]

Merchandise

João Barbosa (1996)[13][7]

1996 Macau Grand Prix[17]

FIA Formula 3 Intercontinental Cup[18]

1996MacauGPFIAF3IntercontinentalCup (André Couto).jpg
1996MacauGPFIAF3IntercontinentalCup1 (André Couto).jpg
André Couto drives his Dallara 396/Nova-Fiat at the 1996 Macau Grand Prix (FIA Formula 3 Intercontinental Cup)
1996MacauGPFIAF3IntercontinentalCup1 (André Couto).jpg
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Coverage of the FIA Formula 3 Intercontinental Cup (1996 Macau Grand Prix)

1997 Macau Grand Prix[20]

FIA Formula 3 Intercontinental Cup[21]

Merchandise

1998 Macau Grand Prix[23]

FIA Formula 3 Intercontinental Cup

GP2 Series

Team Super Nova Racing (2005)

In 2005, before competing in the 2005 Le Mans Endurance Series, Japanese racing driver Hayanari Shimoda made a series of test drives[24] with team Super Nova Racing and was set to be its second driver in the GP2 Series during that year, however he was replaced at the last minute by Northern Irish racing driver Adam Carroll who would partner Italian racing driver Giorgio Pantano.

Formula Atlantic

1997 Atlantic Championship[25]

RDS Motorsport

In 1997[26][27][5][28], still under the sponsorship of Sega, Portuguese racing driver João Barbosa[29] (João Ricardo da Silva Coelho Barbosa[8][9][10]), competed in the Formula Atlantic Championship with Canadian-American[30] team RDS Motorsport[31], founded in 1989[32] by Italian-born entrepreneur Alfredo Rizza di Sardi[33][34] and his wife Filipino-born ex-jazz singer[35][36], actress[37][38][39][40] and television presenter[41] Nelda Rizza di Sardi[34] (née Lopez[35][36]), mother[42] of Filipino pop singer and social activist Leah Navarro[43], where he finished 7th in the standings and was '97 Formula Atlantic Rising Star[44][7].

American open-wheel car racing

1991 PPG Indy Car World Series

Genoa Racing

Sega sponsored Italian race car driver Guido Daccò of team Genoa Racing during the 1991 PPG Indy Car World Series season[58].

1991CARTPPGIndyCarWorldSeries (GuidoDaccò, GenoaRacing).jpg
Guido Daccò (Lola T90/00-Cosworth DFS V8t)
1991CARTPPGIndyCarWorldSeries (GuidoDaccò, GenoaRacing).jpg

Merchandise

1992 All World Sports, Inc. Indy Car World Series 100 Card Set[59][60][61]
1992AllWorldRacing US Card 016 Front (GuidoDaccò).jpg
Card #16 (front), Guido Daccò
1992AllWorldRacing US Card 016 Front (GuidoDaccò).jpg
1992AllWorldRacing US Card 016 Back (GuidoDaccò).jpg
Card #16 (back), Guido Daccò
1992AllWorldRacing US Card 016 Back (GuidoDaccò).jpg

1992 PPG Indy Car World Series

Dick Simon Racing

Brazilian racing driver Raul Boesel and Japanese racing driver Hiroyuki "Hiro" Matsushita of team Dick Simon Racing were both sponsored by Sega in 1992 during the 1992 PPG Indy Car World Series season.

Raul Boesel
Hiro Matsushita

Touring cars

Holden Commodore VH - Bathurst 1984

Gibson Motorsport (Australia; 1996)

Merchandise

1996 Toyota Carina E Trophy

Portuguese racing driver João Barbosa was sponsored by Sega in the 1996 season of the Toyota Carina E Trophy.

1996ToyotaCarinaETrophy (JoãoBarbosa).png
1996ToyotaCarinaETrophy (João Barbosa).png
João Barbosa (1996 Toyota Carina E Trophy)
1996ToyotaCarinaETrophy (João Barbosa).png
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1996 Toyota Carina E Trophy season summary

1996 Macau Grand Prix[4]

1996 Macau Grand Prix Toyota Carina E Trophy (João Barbosa).jpg
João Barbosa of Portugal drives his Toyota Carina at the 1996 Macau Grand Prix (Toyota Carina E Trophy)
1996 Macau Grand Prix Toyota Carina E Trophy (João Barbosa).jpg
1996MacauGrandPrixToyotaCarinaETrophy (João Barbosa).jpg
João Barbosa at the 1996 Macau Grand Prix (Toyota Carina E Trophy)
1996MacauGrandPrixToyotaCarinaETrophy (João Barbosa).jpg
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Coverage of round 10 of the 1996 Toyota Carina E Trophy (1996 Macau Grand Prix)

1997 RAC Tourist Trophy[64]

Sega sponsored the British Tourning Car Championships in 1997[65].

Williams Renault Dealer Racing

Video Placeholder.svg
Coverage of the 1997 RAC Tourist Trophy
Alain Menu
Jason Plato

1998 Toyota Starlet Trophy

Sega sponsored young Portuguese racing drivers Jorge Manuel Martins Oliveira Cardoso Baptista[66], Filipe Manuel Alves da Mota and Eduardo António de Pádua e Braga Fortunato de Almeida in the 1998 season of the Toyota Starlet Trophy jointly organized from 1983 to 1999 by the Portuguese Automobile and Karting Federation[67] (FPAK - Federação Portuguesa de Automobilismo e Karting) and Toyota Caetano Portugal, S.A.[68] (Toyota’s exclusive representative in Portugal since 1968).

JorgeBaptista (1998ToyotaStarletTrophy).jpg
Jorge Baptista
JorgeBaptista (1998ToyotaStarletTrophy).jpg
JorgeBaptista (Magazine Article 1998).jpg
Jorge Baptista
JorgeBaptista (Magazine Article 1998).jpg
JorgeBaptista1 (1998ToyotaStarletTrophy).jpg
Jorge Baptista
JorgeBaptista1 (1998ToyotaStarletTrophy).jpg
JorgeBaptista (Newspaper Article 1998).jpg
Jorge Baptista
JorgeBaptista (Newspaper Article 1998).jpg
JorgeBaptista1 (Newspaper Article 1998).jpg
Jorge Baptista
JorgeBaptista1 (Newspaper Article 1998).jpg
JorgeBaptista, FilipeMota (1998ToyotaStarletTrophy).jpg
Jorge Baptista (#29) and Filipe Mota (#23)
JorgeBaptista, FilipeMota (1998ToyotaStarletTrophy).jpg
1998ToyotaStarletTrophy (FilipeMota).jpg
Filipe Mota (eighth from the left)
1998ToyotaStarletTrophy (FilipeMota).jpg
FortunatodeAlmeida (1998ToyotaStarletTrophy).jpg
Fortunato de Almeida
FortunatodeAlmeida (1998ToyotaStarletTrophy).jpg
FortunatodeAlmeida1 (1998ToyotaStarletTrophy).jpg
Fortunato de Almeida
FortunatodeAlmeida1 (1998ToyotaStarletTrophy).jpg
FortunatodeAlmeida2 (1998ToyotaStarletTrophy).jpg
Fortunato de Almeida
FortunatodeAlmeida2 (1998ToyotaStarletTrophy).jpg
FortunatodeAlmeida3 (1998ToyotaStarletTrophy).jpg
Fortunato de Almeida
FortunatodeAlmeida3 (1998ToyotaStarletTrophy).jpg

1998 Italian Superturismo Championship

Italian Promotorsport

Portuguese race driver Miguel Ramos, competed in the 1998 Italian Superturismo Championship racing for Italian team "Italian Promotorsport", in which he was sponsored by Sega.

Chamberlain Engineering (1998)

In 1998, Sega sponsored Portuguese racing drivers Ni Amorim, Gonçalo Gomes and Manuel Mello-Breyner of team Chamberlain Engineering.

1998 24 Hours of Le Mans

Merchandise

1998 FIA GT Championship

1998 FIA GT Oschersleben 500km
1998 FIA GT Silverstone 500km[74]
1998 FIA GT Dijon 500km[75]

Team Konrad Motorsport / Team Chrysler Viper (1999)

Portuguese racing driver Ni Amorim[76] (Fernando Manuel Neiva Machado "Ni" Amorim[8]), currently the president[77] of the Portuguese Automobile and Karting Federation (FPAK - Federação Portuguesa de Automobilismo e Karting), competed, under the sponsorship of Sega, in the Spanish GT Championship 1999[78][79] with Team Konrad Motorsport[80] in round one and with Team Chrysler Viper[80] (Chrysler España) in rounds three, four, five and six. .

Spanish GT Championship 1999

2002 N1 Super Taikyu Series

H-factory Racing Team

Sega sponsored Japanese racing drivers Hiromi Kozono[81] (小園 浩己, Kozono Hiromi), Juichi Wakisaka[82] (脇阪寿一, Wakisaka Juichi) and Shigekazu Wakisaka[83] (脇阪薫一, Wakisaka Shigekazu) of H-factory Racing Team[84][85] in the 2002[86][87][88][89] season of the N1 Super Taikyu Series.

TeamHfactory (2002N1SuperTaikyuSeries).jpg
H-factory Racing Team
TeamHfactory (2002N1SuperTaikyuSeries).jpg
HFactoryRacingTeam.jpg
HFactoryRacingTeam41.jpg
HFactoryRacingTeam41.jpg
HFactoryRacingTeam1.jpg
HFactoryRacingTeam1.jpg
HFactoryRacingTeam2.jpg
HFactoryRacingTeam2.jpg
HFactoryRacingTeam4.jpg
HFactoryRacingTeam4.jpg
HFactoryRacingTeam3.jpg
HFactoryRacingTeam3.jpg
HFactoryRacingTeam5.jpg
HFactoryRacingTeam5.jpg
HFactoryRacingTeam21.jpg
HFactoryRacingTeam21.jpg
HFactoryRacingTeam31.jpg
HFactoryRacingTeam31.jpg
HFactoryRacingTeam29.jpg
HFactoryRacingTeam29.jpg
HFactoryRacingTeam42.jpg
HFactoryRacingTeam42.jpg
HFactoryRacingTeam28.jpg
HFactoryRacingTeam28.jpg
HFactoryRacingTeam30.jpg
HFactoryRacingTeam30.jpg
HFactoryRacingTeam40.jpg
HFactoryRacingTeam40.jpg
HFactoryRacingTeam43.jpg
HFactoryRacingTeam43.jpg
HFactoryRacingTeam33.jpg
HFactoryRacingTeam33.jpg
HFactoryRacingTeam27.jpg
HFactoryRacingTeam27.jpg
HFactoryRacingTeam35.jpg
HFactoryRacingTeam35.jpg
HFactoryRacingTeam22.jpg
HFactoryRacingTeam22.jpg
HFactoryRacingTeam25.jpg
HFactoryRacingTeam25.jpg
N1SuperTaikyuSeries2002 (HFactory; ToyotaAltezzaRS200-LexusIS200).jpg
N1SuperTaikyuSeries2002 (HFactory; ToyotaAltezzaRS200-LexusIS200).jpg
HFactoryRacingTeam9.jpg
HFactoryRacingTeam9.jpg
HFactoryRacingTeam44.jpg
HFactoryRacingTeam44.jpg
HFactoryRacingTeam39.jpg
HFactoryRacingTeam39.jpg
HFactoryRacingTeam14.jpg
HFactoryRacingTeam14.jpg
HFactoryRacingTeam24.jpg
HFactoryRacingTeam24.jpg
HFactoryRacingTeam32.jpg
HFactoryRacingTeam32.jpg
HFactoryRacingTeam6.jpg
HFactoryRacingTeam6.jpg
HFactoryRacingTeam15.jpg
HFactoryRacingTeam15.jpg
HFactoryRacingTeam17.jpg
HFactoryRacingTeam17.jpg
HFactoryRacingTeam7.jpg
HFactoryRacingTeam7.jpg
HFactoryRacingTeam16.jpg
HFactoryRacingTeam16.jpg
HFactoryRacingTeam37.jpg
HFactoryRacingTeam37.jpg
N1SuperTaikyuSeries2002A (HFactory; ToyotaAltezzaRS200-LexusIS200).jpg
N1SuperTaikyuSeries2002A (HFactory; ToyotaAltezzaRS200-LexusIS200).jpg
HFactoryRacingTeam36.jpg
HFactoryRacingTeam36.jpg
HFactoryRacingTeam23.jpg
HFactoryRacingTeam23.jpg
HFactoryRacingTeam38.jpg
HFactoryRacingTeam38.jpg
HFactoryRacingTeam8.jpg
HFactoryRacingTeam8.jpg
HFactoryRacingTeam10.jpg
HFactoryRacingTeam10.jpg
HFactoryRacingTeam12.jpg
HFactoryRacingTeam12.jpg
HFactoryRacingTeam13.jpg
HFactoryRacingTeam13.jpg
HFactoryRacingTeam18.jpg
HFactoryRacingTeam18.jpg
HFactoryRacingTeam19.jpg
HFactoryRacingTeam19.jpg
HFactoryRacingTeam20.jpg
HFactoryRacingTeam20.jpg
HFactoryRacingTeam34.jpg
HFactoryRacingTeam34.jpg
HFactoryRacingTeam11.jpg
HFactoryRacingTeam11.jpg
HFactoryRacingTeam26.jpg
HFactoryRacingTeam26.jpg
Merchandise
N1SuperTaikyuSeries2002HFactory ToyotaAltezzaRS200 (LexusIS200) CN Ebbro Model 1-43 (A).jpg
Ebbro 1:43 scale model
N1SuperTaikyuSeries2002HFactory ToyotaAltezzaRS200 (LexusIS200) CN Ebbro Model 1-43 (A).jpg
N1SuperTaikyuSeries2002HFactory ToyotaAltezzaRS200 (LexusIS200) CN Ebbro Model 1-43.jpg
N1SuperTaikyuSeries2002HFactory ToyotaAltezzaRS200 (LexusIS200) CN Ebbro Model 1-43.jpg
N1SuperTaikyuSeries2002HFactory ToyotaAltezzaRS200 (LexusIS200) CN Ebbro Model 1-43 (B).jpg
N1SuperTaikyuSeries2002HFactory ToyotaAltezzaRS200 (LexusIS200) CN Ebbro Model 1-43 (B).jpg
N1SuperTaikyuSeries2002HFactory ToyotaAltezzaRS200 (LexusIS200) CN Ebbro Model 1-43 (C).jpg
N1SuperTaikyuSeries2002HFactory ToyotaAltezzaRS200 (LexusIS200) CN Ebbro Model 1-43 (C).jpg
N1SuperTaikyuSeries2002HFactory ToyotaAltezzaRS200 (LexusIS200) CN Ebbro Model 1-43 (E).jpg
N1SuperTaikyuSeries2002HFactory ToyotaAltezzaRS200 (LexusIS200) CN Ebbro Model 1-43 (E).jpg
N1SuperTaikyuSeries2002HFactory ToyotaAltezzaRS200 (LexusIS200) CN Ebbro Model 1-43 (D).jpg
N1SuperTaikyuSeries2002HFactory ToyotaAltezzaRS200 (LexusIS200) CN Ebbro Model 1-43 (D).jpg
N1SuperTaikyuSeries2002HFactory ToyotaAltezzaRS200 (Lexus IS200) CN Inno64 Model 1-64.jpg
Inno64 1:64 scale model
N1SuperTaikyuSeries2002HFactory ToyotaAltezzaRS200 (Lexus IS200) CN Inno64 Model 1-64.jpg
N1SuperTaikyuSeries2002HFactory ToyotaAltezzaRS200 (LexusIS200) CN Inno64 Model 1-64 (A).jpg
N1SuperTaikyuSeries2002HFactory ToyotaAltezzaRS200 (LexusIS200) CN Inno64 Model 1-64 (A).jpg
N1SuperTaikyuSeries2002HFactory ToyotaAltezzaRS200 (LexusIS200) CN Inno64 Model 1-64 (B).jpg
N1SuperTaikyuSeries2002HFactory ToyotaAltezzaRS200 (LexusIS200) CN Inno64 Model 1-64 (B).jpg

Zytek Motorsport (2005)

In 2005, Sega sponsored Danish racing drivers John Nielsen and Casper Elgaard and Japanese racing driver Hayanari Shimoda of team Zytek Motorsport in the 2005 1000 km of Spa endurance race, the opening race of the 2005 Le Mans Endurance Series, where they would emerge as winners. Zytek Motorsport would finish 2nd in the LMP1 class standings of the Teams Championships in that year.

2005 Le Mans Endurance Series

Paul Ricard Le Mans Series Test[90][91]
2005 1000 km of Spa

Merchandise

World Rally Championship

555 Safari Rally 1999

For the 1999 Safari Rally (26th-28th February), Hideaki Miyoshi and Eido Osawa drove a Subaru Impreza WRX typeRA STi VersionV sponsoredby the Sega Dreamcast version of Sega Rally Championship[95]. The team finished 10th.

Portuguese National Rally Championship[96]

Rally de Portugal 2005[97]

Video Placeholder.svg
Coverage of Stage 8 (Almodôvar, Beja, Portugal) of Rally de Portugal 2005 on RTP3; Pedro Chaves - Nuno Silva (#12; + 22:30), José Fontes - Fernando Prata (#19; + 28:03)

Pedro Matos Chaves[98]

José Pedro Fontes[99]

Merchandise

Pedro Matos Chaves

Rali Vinho da Madeira 2005[101] (ERC)

Rallye Casinos do Algarve 2005[102]

Rallye Centro de Portugal 2005[103]

Pedro Matos Chaves[104]

José Pedro Fontes[105]

Rallye Casinos do Algarve 2006[106][107]

Rallye Centro de Portugal 2006[108]

Rali de Mortágua 2006[109]

World Sportscar Championship

Porsche Kremer Racing (Sandown 1000 course) (1984)


Super GT

Kondo Racing

2011 Super GT Series (GT500)

2012 Super GT Series (GT500)

2013 Super GT Series (GT500)

CASCAR

Mark Dilley (Canada; 1994-1995)

Sega sponsored Canadian race car driver Mark Dilley in the 1994 and 1995 seasons of the CASCAR Super Series. He won the 1994 CASCAR Super Series National Championship.[110][111][112]

Video Placeholder.svg
1994 CASCAR Super Series McKerlie-Millen Classic 200, Cayuga Speedway (August 28, 1994)
Video Placeholder.svg
1995 CASCAR Super Series Mopar 200, Delaware Speedway (May 21, 1995)
Video Placeholder.svg
1995 CASCAR Super Series McKerlie-Millen Classic 200, Cayuga Speedway (June 11, 1995)
Video Placeholder.svg
Mark Dilley Canadian Motorsport Hall of Fame Induction Reel[113]
Video Placeholder.svg
How to Make a Living as a Racer - Mark Dilley's Story (interview by Gary Klutt)[114]

NASCAR

Danica Patrick (2012)

At E3 2012[115][116][117] Sega announced a partnership with American professional NASCAR racer Danica Patrick, then of JR Motorsports, for its Sonic & All-Stars Racing Transformed video game, with Danica herself appearing as a playing character. To advertise the partnership Danica raced in a custom No. 7 Sonic the Hedgehog Chevrolet Impala at Texas Motor Speedway in Fort Worth, Texas on November 3rd[118][119] during the O'Reilly Auto Parts Challenge[120], the thirty-first race of the 2012 NASCAR Nationwide Series where she finished in the fourteenth place.

DanicaPatrickPressPhoto.jpg
DanicaPatrickPressPhoto1.jpg
DanicaPatrickPressPhoto1.jpg
DanicaPatrick 2012-11-01 (Texas Motor Speedway).jpg

E3 2012

DanicaPatrick 2012-06-06 (E3 2012).jpg
Danica Patrick at E3 2012 where her customized race car was unveiled[122] (June 6, 2012)
DanicaPatrick 2012-06-06 (E3 2012).jpg
DanicaPatrick1 2012-06-06 (E3 2012).jpg
DanicaPatrick1 2012-06-06 (E3 2012).jpg
DanicaPatrick2 2012-06-06 (E3 2012).jpg
DanicaPatrick2 2012-06-06 (E3 2012).jpg
DanicaPatrick3 2012-06-06 (E3 2012).jpg
DanicaPatrick3 2012-06-06 (E3 2012).jpg
DanicaPatrick4 2012-06-06 (E3 2012).jpg
DanicaPatrick4 2012-06-06 (E3 2012).jpg
DanicaPatrick5 2012-06-06 (E3 2012).jpg
DanicaPatrick5 2012-06-06 (E3 2012).jpg

Alliance Truck Parts 250

DanicaPatrick 2012-06-15 (Alliance Truck Parts 250 Practice).jpg
Danica Patrick (June 15, 2012)
DanicaPatrick 2012-06-15 (Alliance Truck Parts 250 Practice).jpg
DanicaPatrick1 2012-06-15 (Alliance Truck Parts 250 Practice).jpg
Danica Patrick (June 15, 2012)
DanicaPatrick1 2012-06-15 (Alliance Truck Parts 250 Practice).jpg
DanicaPatrick2 2012-06-15 (Alliance Truck Parts 250 Practice).jpg
Danica Patrick (June 15, 2012)
DanicaPatrick2 2012-06-15 (Alliance Truck Parts 250 Practice).jpg
DanicaPatrick 2012-06-16 (Alliance Truck Parts 250).jpg
Danica Patrick (June 16, 2012)
DanicaPatrick 2012-06-16 (Alliance Truck Parts 250).jpg
DanicaPatrick1 2012-06-16 (Alliance Truck Parts 250).jpg
Danica Patrick (June 16, 2012)
DanicaPatrick1 2012-06-16 (Alliance Truck Parts 250).jpg

Sargento 200

DanicaPatrick 2012-06-22 (Sargento 200 Practice).jpg
Danica Patrick (June 22, 2012)
DanicaPatrick 2012-06-22 (Sargento 200 Practice).jpg
DanicaPatrick1 2012-06-22 (Sargento 200 Practice).jpg
Danica Patrick (June 22, 2012)
DanicaPatrick1 2012-06-22 (Sargento 200 Practice).jpg
DanicaPatrick2 2012-06-22 (Sargento 200 Practice).jpg
Danica Patrick (June 22, 2012)
DanicaPatrick2 2012-06-22 (Sargento 200 Practice).jpg
DanicaPatrick 2012-06-23 (Sargento 200).jpg
Danica Patrick (June 23, 2012)
DanicaPatrick 2012-06-23 (Sargento 200).jpg
DanicaPatrick1 2012-06-23 (Sargento 200).jpg
Danica Patrick (June 23, 2012)
DanicaPatrick1 2012-06-23 (Sargento 200).jpg
DanicaPatrick2 2012-06-23 (Sargento 200).jpg
Danica Patrick (June 23, 2012)
DanicaPatrick2 2012-06-23 (Sargento 200).jpg

Feed the Children 300

DanicaPatrick 2012-06-30 (Feed the Children 300).jpg
Danica Patrick (June 30, 2012)
DanicaPatrick 2012-06-30 (Feed the Children 300).jpg
DanicaPatrick1 2012-06-30 (Feed the Children 300).jpg
Danica Patrick (June 30, 2012)
DanicaPatrick1 2012-06-30 (Feed the Children 300).jpg
DanicaPatrick2 2012-06-30 (Feed the Children 300).jpg
Danica Patrick (June 30, 2012)
DanicaPatrick2 2012-06-30 (Feed the Children 300).jpg

Subway Jalapeño 250

DanicaPatrick 2012-07-07 (Subway Jalapeño 250).jpg
Danica Patrick (July 7, 2012)
DanicaPatrick 2012-07-07 (Subway Jalapeño 250).jpg
DanicaPatrick2 2012-07-07 (Subway Jalapeño 250).jpg
Danica Patrick (July 7, 2012)
DanicaPatrick2 2012-07-07 (Subway Jalapeño 250).jpg
DanicaPatrick1 2012-07-07 (Subway Jalapeño 250).jpg
Danica Patrick (July 7, 2012)
DanicaPatrick1 2012-07-07 (Subway Jalapeño 250).jpg
DanicaPatrick3 2012-07-07 (Subway Jalapeño 250).jpg
Danica Patrick (July 7, 2012)
DanicaPatrick3 2012-07-07 (Subway Jalapeño 250).jpg
DanicaPatrick4 2012-07-07 (Subway Jalapeño 250).jpg
Danica Patrick (July 7, 2012)
DanicaPatrick4 2012-07-07 (Subway Jalapeño 250).jpg

F. W. Webb 200

DanicaPatrick 2012-07-14 (F. W. Webb 200).jpg
Danica Patrick (July 14, 2012)
DanicaPatrick 2012-07-14 (F. W. Webb 200).jpg
DanicaPatrick1 2012-07-14 (F. W. Webb 200).jpg
Danica Patrick (July 14, 2012)
DanicaPatrick1 2012-07-14 (F. W. Webb 200).jpg
DanicaPatrick2 2012-07-14 (F. W. Webb 200).jpg
Danica Patrick (July 14, 2012)
DanicaPatrick2 2012-07-14 (F. W. Webb 200).jpg
DanicaPatrick3 2012-07-14 (F. W. Webb 200).jpg
Danica Patrick (July 14, 2012)
DanicaPatrick3 2012-07-14 (F. W. Webb 200).jpg
DanicaPatrick6 2012-07-14 (F. W. Webb 200).jpg
Danica Patrick (July 14, 2012)
DanicaPatrick6 2012-07-14 (F. W. Webb 200).jpg
DanicaPatrick4 2012-07-14 (F. W. Webb 200).jpg
Danica Patrick (July 14, 2012)
DanicaPatrick4 2012-07-14 (F. W. Webb 200).jpg
DanicaPatrick5 2012-07-14 (F. W. Webb 200).jpg
Danica Patrick (July 14, 2012)
DanicaPatrick5 2012-07-14 (F. W. Webb 200).jpg

OneMain Financial 200

DanicaPatrick 2012-09-29 (OneMain Financial 200).jpg
Danica Patrick (September 29, 2012)
DanicaPatrick 2012-09-29 (OneMain Financial 200).jpg
DanicaPatrick1 2012-09-29 (OneMain Financial 200).jpg
Danica Patrick (September 29, 2012)
DanicaPatrick1 2012-09-29 (OneMain Financial 200).jpg
DanicaPatrick2 2012-09-29 (OneMain Financial 200).jpg
Danica Patrick (September 29, 2012)
DanicaPatrick2 2012-09-29 (OneMain Financial 200).jpg
DanicaPatrick3 2012-09-29 (OneMain Financial 200).jpg
Danica Patrick (September 29, 2012)
DanicaPatrick3 2012-09-29 (OneMain Financial 200).jpg
DanicaPatrick4 2012-09-29 (OneMain Financial 200).jpg
Danica Patrick (September 29, 2012)
DanicaPatrick4 2012-09-29 (OneMain Financial 200).jpg
DanicaPatrick5 2012-09-29 (OneMain Financial 200).jpg
Danica Patrick (September 29, 2012)
DanicaPatrick5 2012-09-29 (OneMain Financial 200).jpg

Dollar General 300

DanicaPatrick 2012-10-11 (Dollar General 300 Practice).jpg
Danica Patrick (October 11, 2012)
DanicaPatrick 2012-10-11 (Dollar General 300 Practice).jpg
DanicaPatrick1 2012-10-11 (Dollar General 300 Practice).jpg
Danica Patrick (October 11, 2012)
DanicaPatrick1 2012-10-11 (Dollar General 300 Practice).jpg
DanicaPatrick2 2012-10-11 (Dollar General 300 Practice).jpg
Danica Patrick (October 11, 2012)
DanicaPatrick2 2012-10-11 (Dollar General 300 Practice).jpg
DanicaPatrick3 2012-10-11 (Dollar General 300 Practice).jpg
Danica Patrick (October 11, 2012)
DanicaPatrick3 2012-10-11 (Dollar General 300 Practice).jpg
DanicaPatrick4 2012-10-11 (Dollar General 300 Practice).jpg
Danica Patrick (October 11, 2012)
DanicaPatrick4 2012-10-11 (Dollar General 300 Practice).jpg
DanicaPatrick 2012-10-12 (Dollar General 300).jpg
Danica Patrick (October 12, 2012)
DanicaPatrick 2012-10-12 (Dollar General 300).jpg
DanicaPatrick1 2012-10-12 (Dollar General 300).jpg
Danica Patrick (October 12, 2012)
DanicaPatrick1 2012-10-12 (Dollar General 300).jpg
DanicaPatrick2 2012-10-12 (Dollar General 300).jpg
Danica Patrick (October 12, 2012)
DanicaPatrick2 2012-10-12 (Dollar General 300).jpg
DanicaPatrick3 2012-10-12 (Dollar General 300).jpg
Danica Patrick (October 12, 2012)
DanicaPatrick3 2012-10-12 (Dollar General 300).jpg
DanicaPatrick4 2012-10-12 (Dollar General 300).jpg
Danica Patrick (October 12, 2012)
DanicaPatrick4 2012-10-12 (Dollar General 300).jpg

Kansas Lottery 300

DanicaPatrick 2012-10-19 (Kansas Lottery 300 Practice).jpg
Danica Patrick (October 19, 2012)
DanicaPatrick 2012-10-19 (Kansas Lottery 300 Practice).jpg
DanicaPatrick1 2012-10-19 (Kansas Lottery 300 Practice).jpg
Danica Patrick (October 19, 2012)
DanicaPatrick1 2012-10-19 (Kansas Lottery 300 Practice).jpg
DanicaPatrick2 2012-10-19 (Kansas Lottery 300 Practice).jpg
Danica Patrick (October 19, 2012)
DanicaPatrick2 2012-10-19 (Kansas Lottery 300 Practice).jpg
DanicaPatrick 2012-10-20 (Kansas Lottery 300).jpg
Danica Patrick (October 20, 2012)
DanicaPatrick 2012-10-20 (Kansas Lottery 300).jpg
DanicaPatrick1 2012-10-20 (Kansas Lottery 300).jpg
Danica Patrick (October 20, 2012)
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Danica Patrick (October 20, 2012)
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Danica Patrick (October 20, 2012)
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Danica Patrick (October 20, 2012)
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Danica Patrick (October 20, 2012)
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O'Reilly Auto Parts Challenge

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Danica Patrick (November 3, 2012)
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Danica Patrick (November 3, 2012)
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Danica Patrick (November 3, 2012)
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Danica Patrick (November 3, 2012)
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Danica Patrick (November 3, 2012)
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Danica Patrick (November 3, 2012)
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Danica Patrick (November 3, 2012)
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Danica Patrick (November 3, 2012)
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Danica Patrick (November 3, 2012)
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Danica Patrick (November 3, 2012)
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Danica Patrick (November 3, 2012)
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Danica Patrick (November 3, 2012)
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Danica Patrick (November 3, 2012)
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Danica Patrick (November 3, 2012)
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Danica Patrick (November 3, 2012)
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Danica Patrick (November 3, 2012)
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Danica Patrick (November 3, 2012)
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Danica Patrick (November 3, 2012)
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Danica Patrick (November 3, 2012)
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Ford EcoBoost 300

DanicaPatrick 2012-11-17 (Ford EcoBoost 300).jpg
Danica Patrick (November 17, 2012)
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Danica Patrick (November 17, 2012)
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Danica Patrick (November 17, 2012)
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Danica Patrick (November 17, 2012)
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Karting

1991 CIK-FIA World Karting Championship (Le Mans)[123][124][125][126]

In 1991 Sega sponsored[127][128][129][130] the 1991 CIK-FIA Championships[131][132], jointly organized by the Automobile Club de l'Ouest (Automobile Club of the West, the largest automotive group in France), the Fédération Française du Sport Automobile (French Federation of Automobile Sport), the Commission Internationale de Karting (the primary international sanctioning body for kart racing), the Fédération Internationale de l'Automobile (International Automobile Federation) and French advertising agency Agence Kangourou, which were held at the Circuit Alain Prost karting circuit[133][134] situated to the heart of Circuit de la Sarthe, in Le Mans, France from September 13 trough September 15, 1991[135][136][127][128][129][130] before an audience of 17.000[134] people attending the event.

To promote the brand, Sega France provided a shuttle dubbed Sega In Action[137], equipped with Mega Drive, Master System and Game Gear consoles with several video games which visitors could play at no charge.

French magazine Mega Force promoted[138][139][140] a quiz contest in August 1991 in which readers had to answer two questions on a bulletin published on the July/August issue of the magazine and mail it back to Mega Force magazine Editorial Board to have a chance to win up to twenty karting initiation internships, five invitations to the 1991 CIK-FIA World Karting Championship, thirty Sega sweatshirts and up to one hundred compact discs with the best Sega tunes.

1991CIK-FIAWorldKartingChampionship.jpg
Drivers parade of the 1991 CIK-FIA World Karting Championship led by Mr. René Leret[141][142], the then President of ASK ACO - Association Sportive de Karting de l'Automobile Club de l'Ouest (Karting Sports Association of the Automobile Club of the West), creator[143][144] of the Circuit Alain Prost karting circuit (designed by his son Gérard Leret and inaugurated on May 30, 1976[145] as Circuit Maison Blanche[146]) and one of the first great founders of karting in France
1991CIK-FIAWorldKartingChampionship.jpg
1991CIK-FIAWorldKartingChampionship (Sweden).jpg
Swedish delegation
1991CIK-FIAWorldKartingChampionship (Sweden).jpg
1991CIK-FIAWorldKartingChampionship (France).jpg
French delegation
1991CIK-FIAWorldKartingChampionship (France).jpg
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French delegation
1991CIK-FIAWorldKartingChampionship (FrenchDrivers).jpg
1991CIK-FIAWorldKartingChampionship (Switzerland).jpg
Swiss delegation
1991CIK-FIAWorldKartingChampionship (Switzerland).jpg
1991CIK-FIAWorldKartingChampionship (Jean-Marie Balestre).jpg
French auto racing executive administrator Jean-Marie Balestre (centre), the then President of the Fédération Internationale du Sport Automobile (FISA) and the Fédération Internationale de l'Automobile (FIA) with the team of track marshals of the 1991 CIK-FIA World Karting Championship
1991CIK-FIAWorldKartingChampionship (Jean-Marie Balestre).jpg
1991CIK-FIAWorldKartingChampionship (KangourouAdvertisingAgency).jpg
From left to right, Christian, Françoise, Hervé and Thierry Germanovitch[147][148][149] of French advertising agency Agence Kangourou, promotor and one of the organizers of the event
1991CIK-FIAWorldKartingChampionship (KangourouAdvertisingAgency).jpg
1991CIK-FIAWorldKartingChampionship (Reporters Cup).jpg
The podium finishers of the "Reporters Cup", from left to right, Caroline Police of Course Auto magazine, Laurent Cardon of AVP magazine and Richard Micoud of Auto Hebdo magazine
1991CIK-FIAWorldKartingChampionship (Reporters Cup).jpg
1991CIK-FIAWorldKartingChampionship (VIPTribune).jpg
The VIP tribune
1991CIK-FIAWorldKartingChampionship (VIPTribune).jpg
1991CIK-FIAWorldKartingChampionship (ChristianPrudhomme, LionelFroissard, XavierPompidou).jpg
From left to right, French journalist Christian Prudhomme, French sports journalist Lionel Froissart and French racing driver Xavier Pompidou
1991CIK-FIAWorldKartingChampionship (ChristianPrudhomme, LionelFroissard, XavierPompidou).jpg
1991CIK-FIAWorldKartingChampionship (TheNewOldJazzCorporation).jpg
French band Old Jazz Corporation[150][151]
1991CIK-FIAWorldKartingChampionship (TheNewOldJazzCorporation).jpg
1991CIK-FIAWorldKartingChampionship (PressPhotographers).jpg
Press photographers
1991CIK-FIAWorldKartingChampionship (PressPhotographers).jpg
1991CIK-FIAWorldKartingChampionship2.jpg
Hostesses girls of the 1991 CIK-FIA World Karting Championship
1991CIK-FIAWorldKartingChampionship2.jpg
1991CIK-FIAWorldKartingChampionship (SegaInActionShuttle).jpg
The Sega In Action[152] shuttle (designed[153] by Belgian designer and architect Stéphane Donnet[154])
1991CIK-FIAWorldKartingChampionship (SegaInActionShuttle).jpg
1991CIK-FIAWorldKartingChampionship (RacingKartBuffo).jpg
The stand of French company Racing Kart Buffo, a service provider which works in the sports and leisure sectors and a former importer of motorsport related apparel and accessories (Yamaha, Swiss Hutless, Bridgestone, etc.)
1991CIK-FIAWorldKartingChampionship (RacingKartBuffo).jpg
1991CIK-FIAWorldKartingChampionship (Resma).jpg
The stand of Resma, Italian manufacturer and provider of racing gear
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1991CIK-FIAWorldKartingChampionship (Kart'One).jpg
The stand of French karting magazine Kart'One
1991CIK-FIAWorldKartingChampionship (Kart'One).jpg
CircuitMaisonBlanche.jpg
The Circuit Maison Blanche[146] karting circuit as seen in 1976, later renamed Circuit Alain Prost (not to be confused with the Circuit Maison Blanche motorsports race course)
CircuitMaisonBlanche.jpg
CircuitAlainProst (Le Mans).jpg
Circuit Alain Prost
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1991CIK-FIAWorldKartingChampionship1.jpg
Circuit Alain Prost (September 1991)
1991CIK-FIAWorldKartingChampionship1.jpg

Formula A

1991 CIK-FIA World Karting Championship 1991-09-15.jpg
From left to right, Guy Smith[155] (UK), Formula A 1991 European[156][157] and World Champion[131][157] Alessandro Manetti[158] (IT) and João Barbosa[159][160][161][7] (PT)
1991 CIK-FIA World Karting Championship 1991-09-15.jpg
1991CIK-FIAWorldKartingChampionship (GuySmith, AlessandroManetti, JoãoBarbosa; Formula A).jpg
1991CIK-FIAWorldKartingChampionship (GuySmith, AlessandroManetti, JoãoBarbosa; Formula A).jpg
1991CIK-FIAWorldKartingChampionship (AlessandroManetti, Formula A).jpg
Alessandro Manetti (IT)
1991CIK-FIAWorldKartingChampionship (AlessandroManetti, Formula A).jpg
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"Weighing out" before the race
1991CIK-FIAWorldKartingChampionship3 (Formula A).jpg
Alessandro Manetti 1991 (IT).jpg
Alessandro Manetti (IT) drives his Tony Kart[157][162]/Rotax/BS kart at the 1991 CIK-FIA World Karting Championship (Le Mans, September 15, 1991)
Alessandro Manetti 1991 (IT).jpg
1991CIK-FIAWorldKartingChampionship (GuySmith, AlessandroManetti; Formula A).jpg
Guy Smith (UK) and Alessandro Manetti (IT)
1991CIK-FIAWorldKartingChampionship (GuySmith, AlessandroManetti; Formula A).jpg
1991CIK-FIAWorldKartingChampionship1 (GuySmith, AlessandroManetti, JoãoBarbosa; Formula A).jpg
Guy Smith (UK), Alessandro Manetti (IT) and João Barbosa (PT)
1991CIK-FIAWorldKartingChampionship1 (GuySmith, AlessandroManetti, JoãoBarbosa; Formula A).jpg
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1991CIK-FIAWorldKartingChampionship (MarcelFrei, Formula A).jpg
Marcel Frei (CH)
1991CIK-FIAWorldKartingChampionship (MarcelFrei, Formula A).jpg
1991CIK-FIAWorldKartingChampionship (Formula A).jpg
Ralph Firman (UK), Bas Leinders (BE), Didier André (FR) and Geoffroy Horion (BE)
1991CIK-FIAWorldKartingChampionship (Formula A).jpg
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Daniele Parrilla (IT), Beat Kolb (CH), Sébastien Philippe (FR) and Cesare Balistreri (IT)
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Alessandro Manetti1 1991 (IT).jpg
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AlessandroManetti Tony Kart-Rotax-BS Kart.jpg
Alessandro Manetti's Tony Kart[162]/Rotax/BS kart
AlessandroManetti Tony Kart-Rotax-BS Kart.jpg
AlessandroManetti Tony Kart-Rotax-BS Kart Front.jpg
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AlessandroManetti Tony Kart-Rotax-BS Kart Back.jpg
AlessandroManetti Tony Kart-Rotax-BS Kart Back.jpg
Video Placeholder.svg
Coverage of the Formula A Final on Dutch Eurosport

Formula K

1991CIK-FIAWorldKartingChampionship1 (MassimilianoOrsini, JarnoTrulli, KennethKristensen; Formula K).jpg
From left to right, Massimiliano Orsini (IT), Formula K 1991 World Champion[132][163] Jarno Trulli (IT) and Kenneth Kristensen (DK)
1991CIK-FIAWorldKartingChampionship1 (MassimilianoOrsini, JarnoTrulli, KennethKristensen; Formula K).jpg
1991CIK-FIAWorldKartingChampionship (MassimilianoOrsini, JarnoTrulli, KennethKristensen; Formula K).jpg
1991CIK-FIAWorldKartingChampionship (MassimilianoOrsini, JarnoTrulli, KennethKristensen; Formula K).jpg
1991CIK-FIAWorldKartingChampionship2 (JarnoTrulli, Formula K).jpg
1991CIK-FIAWorldKartingChampionship (Formula K).jpg
Formula K drivers at the starting grid
1991CIK-FIAWorldKartingChampionship (Formula K).jpg
1991CIK-FIAWorldKartingChampionship1 (JarnoTrulli, Formula K).jpg
1991CIK-FIAWorldKartingChampionship (JarnoTrulli, Formula K).jpg
1991CIK-FIAWorldKartingChampionship (Jos Verstappen, Formula K).jpg
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Pierre Redeker (NL)
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Jean-Jacques Malevaut (FR)
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1991CIK-FIAWorldKartingChampionship (GertMunkholm, Formula K).jpg
Gert Munkholm (DK)
1991CIK-FIAWorldKartingChampionship (GertMunkholm, Formula K).jpg
1991CIK-FIAWorldKartingChampionship (CharlotteHellberg, Formula K).jpg
Charlotte "Lotta" Hellberg[164] (SE)
1991CIK-FIAWorldKartingChampionship (CharlotteHellberg, Formula K).jpg
1991CIK-FIAWorldKartingChampionship (WilsonMaruy, Formula K).jpg
Wilson Maruy (PE)
1991CIK-FIAWorldKartingChampionship (WilsonMaruy, Formula K).jpg
1991CIK-FIAWorldKartingChampionship1 (WilsonMaruy, Formula K).jpg
Wilson Maruy (PE)
1991CIK-FIAWorldKartingChampionship1 (WilsonMaruy, Formula K).jpg
1991CIK-FIAWorldKartingChampionship2 (WilsonMaruy, Formula K).jpg
Wilson Maruy (PE)
1991CIK-FIAWorldKartingChampionship2 (WilsonMaruy, Formula K).jpg
1991CIK-FIAWorldKartingChampionship (TeruakiMatsukura, Formula K).jpg
Teruaki Matsukura (JP)
1991CIK-FIAWorldKartingChampionship (TeruakiMatsukura, Formula K).jpg
1991CIK-FIAWorldKartingChampionship1 (TeruakiMatsukura, Formula K).jpg
Teruaki Matsukura (JP)
1991CIK-FIAWorldKartingChampionship1 (TeruakiMatsukura, Formula K).jpg
1991CIK-FIAWorldKartingChampionship1 (CyrilKotylak, Formula K).jpg
Cyril Canon-Kotylak (FR)
1991CIK-FIAWorldKartingChampionship1 (CyrilKotylak, Formula K).jpg
1991CIK-FIAWorldKartingChampionship (CyrilKotylak, Formula K).jpg
Cyril Canon-Kotylak (FR)
1991CIK-FIAWorldKartingChampionship (CyrilKotylak, Formula K).jpg
1991CIK-FIAWorldKartingChampionship (JosVerstappen, JarnoTrulli; Formula K).jpg
1991 CIK-FIA World Karting Championship1 1991-09-15.jpg
Jarno Trulli (IT) and Massimiliano Orsini (IT)
1991 CIK-FIA World Karting Championship1 1991-09-15.jpg
1991CIK-FIAWorldKartingChampionship (GiancarloFisichella, JarnoTrulli; Formula K).jpg
1991CIK-FIAWorldKartingChampionship (JosVerstappen, PierreRedeker; Formula K).jpg
Jos Verstappen (NL) and Pierre Redeker (NL)
1991CIK-FIAWorldKartingChampionship (JosVerstappen, PierreRedeker; Formula K).jpg
1991CIK-FIAWorldKartingChampionship (KennethKristensen, CharlotteHellberg; Formula K).jpg
Kenneth Kristensen (DK) and Charlotte "Lotta" Hellberg (SE)
1991CIK-FIAWorldKartingChampionship (KennethKristensen, CharlotteHellberg; Formula K).jpg
1991CIK-FIAWorldKartingChampionship (DaniloRossi, ChristopheVassort; Formula K).jpg
Danilo Rossi (IT) and Christophe Vassort (FR)
1991CIK-FIAWorldKartingChampionship (DaniloRossi, ChristopheVassort; Formula K).jpg
1991CIK-FIAWorldKartingChampionship2 (Formula K).jpg
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1991CIK-FIAWorldKartingChampionship1 (Formula K).jpg
1991CIK-FIAWorldKartingChampionship1 (Formula K).jpg
1991CIK-FIAWorldKartingChampionship (GiancarloFisichella, JosVerstappen; Formula K).jpg
Crash between Giancarlo Fisichella (IT) and Jos Verstappen (NL) in the Formula K Pre-Final[165] of the 1991 CIK-FIA World Karting Championship (September 15, 1991)
1991CIK-FIAWorldKartingChampionship (GiancarloFisichella, JosVerstappen; Formula K).jpg
1991CIK-FIAWorldKartingChampionship (JosVerstappen, FormulaK).jpg
Video Placeholder.svg
Coverage of the Formula K Final on Dutch Eurosport

Promotional material

L'Équipe FR 1991-09-11, FrontPage.png
Print advert on the front page of the September 11, 1991 edition of the French sports newspaper L'Équipe
L'Équipe FR 1991-09-11, FrontPage.png
L'Équipe FR 1991-09-11.jpg
L'Équipe FR 1991-09-11.jpg

Merchandise

1991CIK-FIAWorldKartingChampionship FR OfficialPoster.jpg
Official Poster
1991CIK-FIAWorldKartingChampionship FR OfficialPoster.jpg
1991CIK-FIAWorldKartingChampionship FR VIPPass.jpg
VIP Pass
1991CIK-FIAWorldKartingChampionship FR VIPPass.jpg
1991CIK-FIAWorldKartingChampionship1 FR Sticker.jpg
Sticker (1)
1991CIK-FIAWorldKartingChampionship1 FR Sticker.jpg
1991CIK-FIAWorldKartingChampionship FR Sticker.jpg
Sticker (2)
1991CIK-FIAWorldKartingChampionship FR Sticker.jpg
LeMans91 Badge1.jpg
Badge
LeMans91 Badge1.jpg
LeMans91 Badge.jpg
LeMans91 Badge.jpg

Team C-111

Jorge Baptista (1991-1998)

From 1991 to 1998 Sega sponsored young Portuguese karting driver Jorge Manuel Martins Oliveira Cardoso Baptista[66] of Team C-111[166][167][168].

JorgeBaptista.jpg
Jorge Baptista
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Jorge Baptista's helmet (front)
JorgeBaptistaHelmet Front.jpg
JorgeBaptistaHelmet Back.jpg
Jorge Baptista's helmet (back)
JorgeBaptistaHelmet Back.jpg
JorgeBaptista1.jpg
Jorge Baptista at Kartdromo di Parma[169][170] karting circuit (officially Kartdromo di San Pancrazio[171]) during the 6th Andrea Margutti Trophy[172][173][174][175] (Intercontinental A category) in Fraore, Parma, Italy (March 5, 1995)
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Jorge Baptista (1991)
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Jorge Baptista during a race of the Portuguese Karting Championship 1996
PortugueseKartingChampionship1996 (JorgeBaptista, Intercontinental A).jpg
PortugueseKartingCup1996 (JorgeBaptista, Intercontinental A).jpg
Jorge Baptista of Portugal competing in the Portuguese Karting Cup 1996
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Imporkart Trophy (1997-2004)

Formula Sega - Formula Dreamcast - Formula Zero/Sega

From 1997 to 2004 Sega sponsored the cadet category of the now defunct Imporkart Trophy [176][177][178][179], for years the most popular and prestigious kart racing event in Portugal after the Portuguese Karting Championship, held since 1994[180] at the Kartódromo de Baltar karting circuit in Baltar, Paredes, Portugal and jointly organized by the Portuguese Automobile and Karting Federation (FPAK - Federação Portuguesa de Automobilismo e Karting) the Motor Clube de Paredes (Motor Club of Paredes) and Imporkart (owner of the Kartódromo de Baltar karting circuit and former importer of kart related apparel and accessories). Dubbed "Formula Sega" in 1997 and 1998, "Formula Dreamcast" from 1999 to 2002 and "Formula Zero/Sega" in 2003 and 2004 it was open to younger ones, with ages between 8 and 14 years old (with or without experience in karting) which racing in 80cc karts rented for only 20.000$00 escudos (later 100 euros) could try their luck in the trophy and win Sega consoles and video games.

Formula Sega (1997-1998)
AutoSport PT 1997-09-15 (ImporkartTrophyClipping, FormulaSega).jpg
1997 Imporkart Trophy
AutoSport PT 1997-09-15 (ImporkartTrophyClipping, FormulaSega).jpg
AutoSport PT 1997-10-27 (ImporkartTrophyClipping, FormulaSega).jpg
1997 Imporkart Trophy
AutoSport PT 1997-10-27 (ImporkartTrophyClipping, FormulaSega).jpg
AutoSport PT 1998-09-14 (ImporkartTrophyClipping, FormulaSega).jpg
1998 Imporkart Trophy
AutoSport PT 1998-09-14 (ImporkartTrophyClipping, FormulaSega).jpg
AutoSport PT 1998-10-19 (ImporkartTrophyClipping, FormulaSega).jpg
1998 Imporkart Trophy
AutoSport PT 1998-10-19 (ImporkartTrophyClipping, FormulaSega).jpg
AutoSport PT 1998-11-30 (ImporkartTrophyClipping, FormulaSega).jpg
1998 Imporkart Trophy
AutoSport PT 1998-11-30 (ImporkartTrophyClipping, FormulaSega).jpg
AutoSport PT 1998-12-21, Page 2 (ImporkartTrophyClipping, FormulaSega).jpg
1998 Imporkart Trophy
AutoSport PT 1998-12-21, Page 2 (ImporkartTrophyClipping, FormulaSega).jpg
Formula Dreamcast (1999-2002)
AutoSport PT 1999-05-17 (ImporkartTrophyClipping, FormulaDreamcast).jpg
1999 Imporkart Trophy
AutoSport PT 1999-05-17 (ImporkartTrophyClipping, FormulaDreamcast).jpg
AutoSport PT 1999-06-07 (ImporkartTrophyClipping, FormulaDreamcast).jpg
1999 Imporkart Trophy
AutoSport PT 1999-06-07 (ImporkartTrophyClipping, FormulaDreamcast).jpg
Motor PT 2000-04-20, Page 2 (ImporkartTrophyClipping, FormulaDreamcast).jpg
2000 Imporkart Trophy
Motor PT 2000-04-20, Page 2 (ImporkartTrophyClipping, FormulaDreamcast).jpg
JornaldeNotícias PT 2000-05-26 (ImporkartTrophyClipping, FormulaDreamcast).jpg
2000 Imporkart Trophy
JornaldeNotícias PT 2000-05-26 (ImporkartTrophyClipping, FormulaDreamcast).jpg
Motor PT 2000-07-13 (ImporkartTrophyClipping, FormulaDreamcast).jpg
2000 Imporkart Trophy
Motor PT 2000-07-13 (ImporkartTrophyClipping, FormulaDreamcast).jpg
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2001 Imporkart Trophy
2001ImporkartTrophy (Formula Dreamcast).jpg
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2001 Imporkart Trophy
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2002 Imporkart Trophy
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2002 Imporkart Trophy
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2002 Imporkart Trophy
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2002 Imporkart Trophy
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2002 Imporkart Trophy
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2002 Imporkart Trophy
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2002 Imporkart Trophy
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2002 Imporkart Trophy
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2002 Imporkart Trophy
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2002 Imporkart Trophy
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2002 Imporkart Trophy
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2002 Imporkart Trophy
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2002 Imporkart Trophy
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2002 Imporkart Trophy
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2002 Imporkart Trophy
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2002 Imporkart Trophy
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2002 Imporkart Trophy
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Expression error: Unexpected < operator. File:FinaldeÉpocaDifícilEmAnodeEstreia PT Article 2002.pdf

PDF
<div style="width:Expression error: Unexpected < operator.px; padding-left:2px; padding-top:5px; padding-right:2px;">2002 Imporkart Trophy
<div style="width:Expression error: Unexpected < operator.px; padding-left:2px; padding-top:5px; padding-right:2px;">2002 Imporkart Trophy
<div style="width:Expression error: Unexpected < operator.px; padding-left:2px; padding-top:5px; padding-right:2px;">2002 Imporkart Trophy
<div style="width:Expression error: Unexpected < operator.px; padding-left:2px; padding-top:5px; padding-right:2px;">2002 Imporkart Trophy

Expression error: Unexpected < operator. File:2002ImporkartTrophy (Interview, JoãoPedro).pdf

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<div style="width:Expression error: Unexpected < operator.px; padding-left:2px; padding-top:5px; padding-right:2px;">2002 Imporkart Trophy
Formula Zero/Sega (2003-2004)
<div style="width:Expression error: Unexpected < operator.px; padding-left:2px; padding-top:5px; padding-right:2px;">2003 Imporkart Trophy

Expression error: Unexpected < operator. File:2003ImporkartTrophyFormulaZeroSegaSportingRegulations PT.pdf

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<div style="width:Expression error: Unexpected < operator.px; padding-left:2px; padding-top:5px; padding-right:2px;">2003 Imporkart Trophy sporting regulations

Expression error: Unexpected < operator. File:2003ImporkartTrophyFormulaZeroSegaTechnicalRegulations PT.pdf

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<div style="width:Expression error: Unexpected < operator.px; padding-left:2px; padding-top:5px; padding-right:2px;">2003 Imporkart Trophy technical regulations

Expression error: Unexpected < operator. File:2004ImporkartTrophyFormulaZeroSegaSportingRegulations PT.pdf

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<div style="width:Expression error: Unexpected < operator.px; padding-left:2px; padding-top:5px; padding-right:2px;">2004 Imporkart Trophy sporting regulations

Expression error: Unexpected < operator. File:2004ImporkartTrophyFormulaZeroSegaTechnicalRegulations PT.pdf

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<div style="width:Expression error: Unexpected < operator.px; padding-left:2px; padding-top:5px; padding-right:2px;">2004 Imporkart Trophy technical regulations

Expression error: Unexpected < operator. File:2004ImporkartTrophyFormulaZeroSega PT Prize List.pdf

PDF
<div style="width:Expression error: Unexpected < operator.px; padding-left:2px; padding-top:5px; padding-right:2px;">2004 Imporkart Trophy prize list

Go Kart Legends (2015)

Australian ex-karting driver Chris Uhlhorn competed under the sponsorship of Sega in the inaugural Australian Go Kart Legends Nationals, held on September 5, 2015[181] at Stony Creek Circuit[182] in Melbourne, Australia where he finished 3rd in the standings of the "Era 5 Vintage" category.

GoKartLegends 2015 (ChrisUhlhorn).jpg
GoKartLegends 2015 (ChrisUhlhorn).jpg
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Promotional Video[183]

Drag racing

Anita Mäkelä (1992-1993)

In 1992[184][185][186][187] and 1993[184][188][186][187] Sega sponsored[189] Finnish professional drag racing driver Anita Mäkelä[190][191][192][193][194]. Over this period Anita developed a friendly rivalry with Swedish drag racing driver Tony Dönges of team Dönges Bros. Racing who was sponsored by Nintendo from 1990 to 1994 which in the eyes of the gaming world, it paved the way for an exciting and legendary meeting between Sega and Nintendo on the racing track[195][196].

AnitaMäkelä4.png
Anita Mäkelä (1992)
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Anita Mäkelä (1992)
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Anita Mäkelä (1992)
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Anita Mäkelä (1992)
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Anita Mäkelä (1992)
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Anita Mäkelä (1992)
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Anita Mäkelä (1992)
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Anita Mäkelä (1992)
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Anita Mäkelä (1992)
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Anita Mäkelä and Tony Dönges (1992)
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Article published on page nine of the June 12, 1992 edition of the American drag racing magazine National Dragster[197][198][199][200]
AnitaMäkelä3.jpg
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Anita Mäkelä's truck, as seen in 1993[184][188]
AnitaMäkeläTruck (1993).jpg
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Anita Mäkelä (1993)
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Anita Mäkelä (1993)
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Anita Mäkelä (1993)
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Anita Mäkelä (1993)
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Mechanic Lars Lindqvist[201] of team Dönges Bros. Racing chatting with Anita Mäkelä's pit crew at Alastaro Circuit in Loimaa, Finland[202][203] (June 25, 1993)
AnitaMäkelä (TonyDönges).jpg
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Anita Mäkelä and Tony Dönges (1993)
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A detail of the drag parachutes of Anita Mäkelä's dragster
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Coverage of the 1992 Finnish Drag Racing Springnationals at Motopark Raceway in Pieksämäki, Finland (Anita Mäkelä; + 20:47)
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Coverage of the Nitro Olympics Hockenheim 1992 at Hockenheimring motor racing circuit in Hockenheim, Germany (Anita Mäkelä; + 15:40)
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Coverage of the 1992 Santa Pod World Finals at Santa Pod Raceway in Podington, Bedfordshire, England
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Coverage of the 1993 Santa Pod World Finals at Santa Pod Raceway in Podington, Bedfordshire, England (Anita Mäkelä; + 07:55, + 34:07)

Merchandise

AnitaMäkeläSegaTShirt1992 Front.jpg
1992 promotional T-shirt (front)
AnitaMäkeläSegaTShirt1992 Front.jpg
AnitaMäkeläSegaTShirt1992A Front.jpg
1992 promotional T-shirt (detail; front)
AnitaMäkeläSegaTShirt1992A Front.jpg
AnitaMäkeläSegaTShirt1992 Back.jpg
1992 promotional T-shirt (back)
AnitaMäkeläSegaTShirt1992 Back.jpg
AnitaMäkeläSegaTShirt1992A Back.jpg
1992 promotional T-shirt (detail; back)
AnitaMäkeläSegaTShirt1992A Back.jpg
AnitaMäkeläSegaPostcard1992.jpg
1992 postcard[204][205] (front)
AnitaMäkeläSegaPostcard1992.jpg
AnitaMäkeläSegaPostcard1992 Back.jpg
1992 postcard[204][205] (back)
AnitaMäkeläSegaPostcard1992 Back.jpg
AnitaMäkeläSegaTShirt1993 Front.jpg
1993 promotional T-shirt (front)
AnitaMäkeläSegaTShirt1993 Front.jpg
AnitaMäkeläSegaTShirt1993A Front.jpg
1993 promotional T-shirt (detail; front)
AnitaMäkeläSegaTShirt1993A Front.jpg
AnitaMäkeläSegaTShirt1993 Back.jpg
1993 promotional T-shirt (back)
AnitaMäkeläSegaTShirt1993 Back.jpg
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1993 promotional T-shirt (detail; back)
AnitaMäkeläSegaTShirt1993A Back.jpg

Motorbike racing

Team Blue Fox (1993)

Sega sponsored Team Blue Fox, consisting of Japanese riders Norifumi "Norick" Abe and Kenichiro Iwahashi at the 1993 Zen Nihon Road Race (1993年全日本ロードレース) in the 500cc category. Abe would emerge as champion that year.

Norifumi Abe

Kenichiro Iwahashi

Team Sega Suzuki (1996)

As a cross promotion with Manx TT Super Bike, Sega sponsored the Suzuki team during the 1996 Isle of Man TT, taking place between the 27th May and 7th June[206]. "Team Sega Suzuki" entered two GSX-R750T bikes with custom Sega liveries[206], one driven by then four-times winner Jim Moodie[207] and the other by Shaun Harris.

The two bikes were aesthetically different, one red and white, and the other black with Sega (and Sega Saturn) logos. Both are unlockable in the Saturn port of Manx TT, as is the winning bike, the Honda RVF750 RC45.

External links

References

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