Universal Interactive

From Sega Retro


UniversalInteractiveStudios logo.png
Universal Interactive
Founded: 1994-01-04
Defunct: 2006
1001 Universal City Plaza, 1440-14 Universal City, California, 91608, United States[1]

This teeny-tiny article needs some work. You can help us by expanding it.

Universal Interactive, formerly Universal Interactive Studios until 2002, was a video game publisher and subsidiary of Universal Studios. It was originally set up in 1994, and is perhaps best known for bringing the Crash Bandicoot and Spyro the Dragon series to the PlayStation console.

In 2000, Universal Studio's parent company Seagram sold itself to French conglomerate, Vivendi, becoming Vivendi Universal with the beverage business being divested. Vivendi, already owning several video game companies under Havas Interactive, merged Universal Interactive into Havas Interactive to create Vivendi Universal Publishing. During this period, Universal Interactive was used merely as a brand name.

Vivendi Universal sold a stake in Vivendi Universal Entertainment to General Electric's NBC unit in 2004 and formed NBC Universal in the process, but retained what was left of the games division. In 2006, the Universal name was dropped from the remainder of Vivendi's businesses, and the games division was renamed to Vivendi Games.