Difference between revisions of "Philip Ley"

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(Created page with "{{PersonBob | image= | birthplace= | dob= | dod= | company=Sega Europe | role=Marketing | education= }} {{sub-stub}}'''{{PAGENAME}}''' was a marketing director at Sega E...")
 
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{{sub-stub}}'''{{PAGENAME}}''' was a marketing director at [[Sega Europe]].
 
{{sub-stub}}'''{{PAGENAME}}''' was a marketing director at [[Sega Europe]].
  
Ley is considered to be one of the masterminds behind Sega's European marketing straty during the early 1990s, creating the [[Do me a favour... Plug me into a Sega]] and [[Sega TV]] marketing campaigns, as well as creating the "To be this good takes Ages (Sega)" slogan.
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Ley is considered to be one of the masterminds behind Sega's European marketing strategy during the early 1990s, creating the [[Do me a favour... Plug me into a Sega]] and [[Sega TV]] marketing campaigns, as well as creating the "To be this good takes Ages (Sega)" slogan.
  
 
He left Sega Europe in 1994 to become marketing director of [[wikipedia:Sky UK|BSkyB]], however his strategic marketing company Branded would assist in the European launch of the [[Sega Dreamcast]].
 
He left Sega Europe in 1994 to become marketing director of [[wikipedia:Sky UK|BSkyB]], however his strategic marketing company Branded would assist in the European launch of the [[Sega Dreamcast]].

Revision as of 06:13, 30 December 2017

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Philip Ley
Company(ies): Sega Europe
Role(s): Marketing

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Philip Ley was a marketing director at Sega Europe.

Ley is considered to be one of the masterminds behind Sega's European marketing strategy during the early 1990s, creating the Do me a favour... Plug me into a Sega and Sega TV marketing campaigns, as well as creating the "To be this good takes Ages (Sega)" slogan.

He left Sega Europe in 1994 to become marketing director of BSkyB, however his strategic marketing company Branded would assist in the European launch of the Sega Dreamcast.

References