Difference between revisions of "Sega Bell"

Revision as of 16:10, 11 May 2022

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Sega Bell

Developer: Service Games, Japan

Number of players: 1

Release

Date

RRP

Code

US

1956?

$?

?

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The Sega Bell is a brand of slot machines sold b Service Games, Japan. It is believed to have originated from either 1956 or 1957.

The Sega Bell is thought to be an unlicensed clone of the High Top slot machine, manufactured by the Mills Novelty Company (later Mills Bell-O-Matic) from the late 1940s. It is thought that Service Games would take High Top machines in need of repair, would manufacture replacement parts in Japan then re-brand and re-sell as Sega Bells (or alternatively, manufacture full units using the High Top design).

It is thought that Sega Bells, like later slot machines and many of its rivals, were often bespoke units built to suit a customers' needs, so very few machines can be considered identical in terms of aesthetics. Sega Bells are often found set up for US dollar cents (usually 10¢) as many were sold to US military bases across the pacific. Around 1960 a distribution chain was also established to bring Sega Bells to the United Kingdom, usually taking 6d (sixpence in pre-decimal money; models may have been converted in the 1970s). The Copper Sega is a Sega Bell designed for one-pence pieces.

Legality

Service Games (incorrectly) claimed to have the rights to distribute Mills machines in the "Pacific Ocean area" (which at the time included Japan, Korea, Formosa (modern day Taiwan), the Philippines and the Japanese islands of Okinawa (which were occupied by the US after World War II and was classed as an entirely separate entity)). Equally they claimed to import parts from the Bell-O-Matic factory in Chicago (later Nevada) and would use the Mills logo to suggest they were authorised to do so, though more likely all parts were manufactured in Japan to cut costs. "Worldwide" Sega Bell distribution was handled by Club Specialty Overseas, Inc..

The High Top design was popular, but at this point quite old, being superseded by new models which Mills was pushing. Being theoretically based outside of the legal juristiction of the United States, it could be suggested that Service Games, Japan chose to capitalise on a market that Mills had not yet explored by selling older, partially-used products at a discounted rate, perhaps assuming that Mills wouldn't notice nor care about the operation.

Mills seemingly became aware of this practise in late 1957, declaring that only Mills Bell-O-Matic had the rights to manufacture its machines, in its plant in Reno, Nevada^[1]. It would later start including warnings in its advertising^[2], and would later directly name and shame Service Games and a similar West German firm, Westlee for producing copies. It also noted the unlicensed use of its "owl" trademark^[3], informing readers that this alone was not enough to ensure the product was official.

By mid-1959 Mills was still warning its customers of "imitation and rebuilt machines from Japan and elsewhere", though had established an official distribution network with the Leonard Haimes Company, which had offices in London, Paris, Frankfurt, Casablanca, Taiwan, Reykajvik and Madrid^[4]. A second official distributor, Tradeship Ltd. had offices in Ottawa, Seoul, Pusan, Inchon, Tokyo, Hong Kong and Saigon. It is not known what effect these official distributors had on Service Games, Japan's business.

Later Sega Bells seemingly downplayed an official connection to Mills, and Service Games, Japan stopped using the owl trademark, but production of units continued. By 1960 Service Games had created its own unique designs of slot machine, collectively known as the Star series, and would no longer pretend to have any connection to Mills-related companies or products.

Promotional material

Flyer 1

Flyer 2

Flyer 3

Flyer 4

Lighter

A promotional lighter was made for Service Games using a Mills Hightop as a case.

Photo gallery

Original Mills High Top machine from the late 1940s
Converted Mills High Top to Sega Bell

Physical scans

Slot Machine,

Manual

References

[:File:CashBox_US_1957-12-28.pdf_p95-1] Cash Box, "December 28, 1957" (US; 1957-12-28), page 95

[:File:CashBox_US_1958-02-15.pdf_p57-2] Cash Box, "February 15, 1958" (US; 1958-02-15), page 57

[:File:CashBox_US_1958-06-21.pdf_p65-3] Cash Box, "June 21, 1958" (US; 1958-06-21), page 65

[:File:CashBox_US_1959-07-25.pdf_p156-4] Cash Box, "July 25, 1959" (US; 1959-07-25), page 156

[1]

[2]

[3]

[4]

@@ Line 1: / Line 1: @@
 {{Bob
 | image=SegaBellD SlotMachine.jpg
-| developer=[[Sega]]
+| developer=[[Service Games, Japan]]
 | players=1
 | genre=
@@ Line 8: / Line 8: @@
 }}
 }}
-{{sub-stub}}'''''{{PAGENAME}}''''' is the earliest model series of slot machines to be released by [[Service Games]].
+{{sub-stub}}The '''''{{PAGENAME}}''''' is a brand of slot machines sold b [[Service Games, Japan]]. It is believed to have originated from either 1956 or 1957.
-The ''Sega Bell'' is based on the ''High Top'' slot machines manufactured by Mills in the late 1940s and 1950s. In 1956 Service Games acquired the rights to distribute ''High Top'' machines in the "Pacific Ocean area" (which at the time included Japan, Korea, Formosa (modern day Taiwan), the Philippines and the Japanese islands of Okinawa, which were occupied by the US after World War II and was classed as an entirely separate entity). It then set about re-branding these machines ''Sega Bell'' around 1957 and producing its own some months later (alongside ''[[Mini-Sega]]'' machines, based on the 1938 ''Vest Pocket'' specification).
+The ''Sega Bell'' is thought to be an unlicensed clone of the ''High Top'' slot machine, manufactured by the Mills Novelty Company (later Mills Bell-O-Matic) from the late 1940s. It is thought that Service Games would take ''High Top'' machines in need of repair, would manufacture replacement parts in Japan then re-brand and re-sell as ''Sega Bells'' (or alternatively, manufacture full units using the ''High Top'' design).
-It is thought that ''Sega Bell''s, like later slot machines and many of its rivals, were often bespoke units built to suit a customers' needs, so very few machines can be considered identical in terms of aesthetics. From a mechanical point of view, however, the machine is virtually identical to its ''High Top'' counterpart, just likely using materials sourced from Japan as opposed to imported from North America.
+It is thought that ''Sega Bell''s, like later slot machines and many of its rivals, were often bespoke units built to suit a customers' needs, so very few machines can be considered identical in terms of aesthetics. ''Sega Bell''s are often found set up for US dollar cents (usually 10¢) as many were sold to US military bases across the pacific. Around 1960 a distribution chain was also established to bring ''Sega Bell''s to the United Kingdom, usually taking 6d (sixpence in pre-decimal money; models may have been converted in the 1970s). The ''[[Copper Sega]]'' is a ''Sega Bell'' designed for one-pence pieces.
-''Sega Bell''s are found set up for US dollar cents (usually 10¢) as many were sold to US military bases across the pacific. Around 1960 a distribution chain was also established to bring ''Sega Bell''s to the United Kingdom, usually taking 6d (sixpence in pre-decimal money; models may have been converted in the 1970s). The ''[[Copper Sega]]'' is a ''Sega Bell'' designed for one-pence pieces.
+==Legality==
+Service Games (incorrectly) claimed to have the rights to distribute Mills machines in the "Pacific Ocean area" (which at the time included Japan, Korea, Formosa (modern day Taiwan), the Philippines and the Japanese islands of Okinawa (which were occupied by the US after World War II and was classed as an entirely separate entity)). Equally they claimed to import parts from the Bell-O-Matic factory in Chicago (later Nevada) and would use the Mills logo to suggest they were authorised to do so, though more likely all parts were manufactured in Japan to cut costs. "Worldwide" ''Sega Bell'' distribution was handled by [[Club Specialty Overseas, Inc.]].
+The ''High Top'' design was popular, but at this point quite old, being superseded by new models which Mills was pushing. Being theoretically based outside of the legal juristiction of the United States, it could be suggested that Service Games, Japan chose to capitalise on a market that Mills had not yet explored by selling older, partially-used products at a discounted rate, perhaps assuming that Mills wouldn't notice nor care about the operation.
+Mills seemingly became aware of this practise in late 1957, declaring that only Mills Bell-O-Matic had the rights to manufacture its machines, in its plant in Reno, Nevada{{magref|cb|1957-12-28|95}}. It would later start including warnings in its advertising{{magref|cb|1958-02-15|57}}, and would later directly name and shame Service Games and a similar West German firm, Westlee for producing copies. It also noted the unlicensed use of its "owl" trademark{{magref|cb|1958-06-21|65}}, informing readers that this alone was not enough to ensure the product was official.
+By mid-1959 Mills was still warning its customers of "imitation and rebuilt machines from Japan and elsewhere", though had established an official distribution network with the Leonard Haimes Company, which had offices in London, Paris, Frankfurt, Casablanca, Taiwan, Reykajvik and Madrid{{magref|cb|1959-07-25|156}}. A second official distributor, Tradeship Ltd. had offices in Ottawa, Seoul, Pusan, Inchon, Tokyo, Hong Kong and Saigon. It is not known what effect these official distributors had on Service Games, Japan's business.
+Later ''Sega Bells'' seemingly downplayed an official connection to Mills, and Service Games, Japan stopped using the owl trademark, but production of units continued. By 1960 Service Games had created its own unique designs of slot machine, collectively known as the [[Star series|''Star'' series]], and would no longer pretend to have any connection to Mills-related companies or products.
 ==Promotional material==