Galoob

From Sega Retro

Lewis Galoob Toys, Inc. was a toy company best known for creating Micro Machines and the video game cheat device called Game Genie. The South San Francisco-based company was founded by Barbara Frankel and Lewis Galoob in 1954 as an import business. Before it was purchased by Hasbro in 1998, it was the US's third largest toymaker.

Galoob was involved in a landmark intellectual property lawsuit, Lewis Galoob Toys, Inc. v. Nintendo of America, Inc. Nintendo charged that the Game Genie violated copyright by creating an unlicensed derivative of their copyrighted game. Galoob won the suit.