Press release: 1999-08-23: Sega Dreamcast Mobile Assault Tour Attacks Los Angeles

This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below. Language: English Original source: The Free Library

SAN FRANCISCO--(BUSINESS WIRE)--Aug. 23, 1999--

The 6-ton military assault truck and two all-terrain vehicles in the "Sega(R) Dreamcast(TM) Mobile Assault Tour" are headed to the frontline for a video game revolution.

Destination: Los Angeles. Mission: give consumers hands-on training with Sega Dreamcast, the most advanced video game system and games ever developed, from Sega of America.

Following is tour information for Los Angeles:

-- Venice Beach, Aug. 24-27, and Sept. 3
-- Will Rogers Beach, Sept. 5



The "Sega Dreamcast Mobile Assault Tour" is crossing the country for 22 weeks hitting more than 200 popular consumer venues in major U.S. cities. More than 50 million consumers will see, hear or play Sega Dreamcast on the national "Sega Dreamcast Mobile Assault Tour."

The tour vehicles were custom-designed to be able to invade almost any mass consumer location. Local market attacks begin with the arrival of the 6-ton, 46-foot "assault" truck. When the truck's back hatch is opened, two all-terrain vehicles drive out, turning any location into a gaming arena with 16 playable Sega Dreamcast systems.

Partnering with Sega on the tour is IGN.com, the leading Internet destination for games and entertainment information. IGN.com will host the "Sega Dreamcast Championships" game competition throughout the tour, giving local contestants a chance to compete in the championship round for up to $15,000. IGN.com also will publish the "Official Mobile Assault Tour Web Site" at www.ign.com/assaulttour, featuring tour highlights and details on upcoming locations.

To date, more than 200,000 U.S. consumers have pre-ordered Sega Dreamcast, breaking all industry records for pre-sales before a video game product launch.

Sega Dreamcast is the most advanced video game system ever developed, with 128-bit 3D graphics power and a built-in 56K modem to offer Internet access and network gaming capabilities. Sega Dreamcast will retail for $199.99 in the United States.

Sega of America is the arm of Tokyo-based Sega Enterprises, Ltd. responsible for the development, marketing and distribution of Sega video game systems and video games in the Americas. Sega Enterprises, Ltd. is a nearly $2.5 billion company recognized as the industry leader in interactive digital entertainment media, and is the only company that offers interactive entertainment experiences both inside and outside the home. Sega of America's World Wide Web site is located at http://www.sega.com.
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