i-mode

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i-mode (iモード) was a mobile internet service created by NTT DoCoMo. It offered a means to allow mobile phones to access the internet.

Sega began supporting the service in Japan in December 1999, initially offering downloadable ringtones under Sega Kara branding. This is thought to have been Sega's first foray into mobile phones, and would release its first games starting in March 2000, when it began selling downloadable software through a portal called Sega Mode (セガ･モード).

i-mode-compatible software was strictly monochrome for its first couple of years, and Sega released small handful of software for the service over the course of 2000. On 26th January 2001, NTT DoCoMo released the 503i range of phones (initially the Digital Mova F503i Hyper (by Fujitsu) and Digital Mova P503i Hyper (by Matsushita)), which included support for "i-appli" (iアプリ), J2ME-based programs. In conjunction with this, Sega launched the Sonic Cafe service alongside a few i-appli games based on Sonic Team properties (initially for free as part of a trial period, until becoming paid downloads on the 25th February.

As more advanced i-mode phones were released, the i-appli branding was phased out. Sega continued to support the platform (both new and old handsets) for the following decade. Eventually Sega Mode was rebranded Sega Parade (セガ・パレード) to match the naming scheme seen on the rival J-Sky and EZweb platforms.

Gallery

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  i-appli logo

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  Sega mode logo