C'est plus fort que toi

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C'est plus fort que toi ("It's stronger than you") was the slogan of the Maître Sega (Sega Master) advertising campaign in France and Belgium.[1]

History

The campaign started in 1991, with promotion of Mega Drive. The main narrator of every commercial was "Sega Master" (voice by Patrick Borg known in France from voicing Son Goku). The first and most popular adverts were associated with the Sega Punk (played by Ian Harrison) which was dystopian character coming to destroyed factory to play Sega games which he couldn't beat. That's were "Sega Master" says slogan "Sega. It's stronger than you". The commercials were filmed in London in 1990, so audience could see beta stages from Sonic 1. Next advert had other characters like Terminator, Indiana Jones or Ayrton Senna (played by himself) which tried to beat "Sega Master". The advert series was pretty popular and soon became main slogan of every advert in Europe until 1993/1994 and France until 1996. The series was translated and show in other countries as full campaigns with same slogan for example in Belgium (in French and Flemish dialect), Portugal (É mais forte que tu!), Greece (Απο σενα πιο δυνατο), Spain (Vive Una Aventura Sega) and Italy (Solo Per Veri Campioni). In addition, some clips have been used in other advertising campaigns in Finland, The Netherlands, Greece and others.

Sega thought about using "C'est plus fort que toi" slogan again with Dreamcast, but the idea was dropped[2].

Translations

Also known as
Language Localised Name English Translation
French C'est plus fort que toi. It's stronger than you.
Dutch Daagt je uit Challenges you
Also known as
Language Localised Name English Translation
French Maître Sega Sega Master

Magazine articles

Main article: C'est plus fort que toi/Magazine articles.

Television advertisements

Maître Sega

French

Sega Punk vs Mega Drive
Sega Punk vs Strider/Super Monaco GP (long)
Sega Punk vs Strider/Super Monaco GP (short)
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Sega Punk vs Sonic
Sega Punk vs Shinobi
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Sega Punk vs Hotline
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Ayrton Senna
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Flemish

Sega Punk vs Mega Drive
Sega Punk vs Mega Drive (alt)

Mega Drive

French

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The Terminator
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Mickey Mouse
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Out Run
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Spiderman
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Donald Duck Quackshot
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Sega Euro Challenge 92
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Aladdin
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Kid Chameleon
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Taz Mania
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Ayrton Senna's Super Monaco
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Baskteball
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Canal+ (Sonic 2)
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Sonic 2
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Ecco
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Flashback
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C'est plus vite que toi
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C'est plus vite que toi 2
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Global Gladiators
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Cool Spot
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Sega Sport
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Afterburner
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Ghouls'n Ghosts
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Sonic 3
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Sonic and Knuckles
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Lion King
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Canal Sega (Street Fighter II)
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Canal Sega (Sonic Spinball)
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Sonic Compilation
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Batman and Robin
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Game Gear

French

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Game Gear
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Street of Rage, Sonic the Hedgehog, Shinobi, Columns, Formula 1
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Sonic the Hedgehog, Shinobi, Columns, Formula 1
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Sonic the Hedgehog, Shinobi, Columns, Formula 1
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Sonic the Hedgehog, Shinobi, Columns, Formula 1
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Sonic the Hedgehog, Shinobi, Columns, Formula 1
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After Burner, Shinobi, Columns, Formula 1
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Sonic the Hedgehog, Shinobi, Columns, Formula 1
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Olympic Gold, Sonic Chaos, Shinobi, Columns, Formula 1
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Batman and Robin
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Master System

French

Flemish

Mega CD

French

Mega Drive 32X

French

Print advertisements

Mega Drive

Logo-pdf.svg
Print advert in Joystick (FR) #27: "Mai 1992" (1992-0x-xx)
also published in:
  • Joystick (FR) #29: "Juillet/Août 1992" (1992-0x-xx)[3]
  • Joypad (FR) #9: "Juin 1992" (1992-05-1x)[4]
Logo-pdf.svg
OlympicGold MD FR PrintAdvert.jpg
OlympicGold MD FR PrintAdvert.jpg
Terminator MD FR PrintAdvert.jpg
Terminator MD FR PrintAdvert.jpg
Vectorman MD FR PrintAdvert.jpg
Vectorman MD FR PrintAdvert.jpg

Game Gear

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Print advert in Joystick (FR) #18: "Juillet/Août 1991" (1991-0x-xx)
also published in:
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Print advert in Mega Force (FR) #2: "Septembre/Octobre 1991" (1991-09-13)
also published in:
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Others

Sega Punk poster.jpg
Poster
Sega Punk poster.jpg
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Les Nuls- Sida C'est plus fort que toi[8]
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Baffie verifie la pub Sega[9]
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LaPetitePelle dessine JeuxVideo.com - N°382[10]
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MD FR Box Front CPFQT.jpg
MD FR Box Front CPFQT.jpg
SMS2Plus FR Box Front.jpg
SMS2Plus FR Box Front.jpg

External links

part 3, part4, part 5, part 6, part 7, part 8.

References