Difference between revisions of "Mike Hayes"

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'''Michael "Mike" Hayes''' is an English businessman best known as the president of [[Sega|Sega West]]. He is best-known amongst Sega fans for restoring Sega's dominance in Europe by acquiring and setting up the game development studio Sega Racing Studio (now defunct) and acquiring video game studios such as Creative Assembly and Sports Interactive. He replaced [[Simon Jeffery]] as President Sega of America in June 2009; when this happened, the American and European divisions merged to give birth to Sega West. This made Hayes the executive at all Western Sega branches, including America, Australia, United Kingdom, Germany, and Spain.
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{{Employment
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| role=Marketing, Executive
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'''Michael "Mike" Hayes''' is an English businessman best known as the president of [[Sega|Sega West]].
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He is best-known amongst Sega fans for restoring Sega's dominance in Europe by acquiring and setting up the game development studio [[Sega Racing Studio]] (now defunct) and acquiring video game studios such as [[The Creative Assembly]] and [[Sports Interactive]]. He replaced [[Simon Jeffery]] as President Sega of America in June 2009; when this happened, the American and European divisions merged to give birth to Sega West. This made Hayes the executive at all Western Sega branches, including America, Australia, United Kingdom, Germany, and Spain.
  
 
Before joining Sega of Europe, Hayes worked as a marketer for [[Codemasters|Codemasters Ltd]].
 
Before joining Sega of Europe, Hayes worked as a marketer for [[Codemasters|Codemasters Ltd]].
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{{Clear}}
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==Production History==
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==Interviews==
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{{InterviewList|Mike Hayes}}
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==Production history==
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{{ProductionHistory|Mike Hayes|Michael Hayes}}
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[[Category:Use ProductionHistory template]]
 
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{{multicol|
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*''World War II: Prisoner of War'' (2002) — Marketing
 
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*''LMA Manager 2003'' (2002) — Marketing
 
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*''Colin McRae Rally 3'' (2002) — Marketing
 
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*''Pro Race Driver'' (2003) — Marketing
 
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*''[[Worms Forts: Under Siege!]]'' (2004) — Managing Director
 
 
*''[[Worldwide Soccer Manager 2005]]'' (2004) — Managing Director, Publishing
 
*''[[Worldwide Soccer Manager 2005]]'' (2004) — Managing Director, Publishing
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*''[[OutRun 2 (Xbox)|OutRun 2]]'' (2004) — Managing Director
 
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*''[[Headhunter: Redemption]]'' (2004) — Managing Director, Publishing
 
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*''[[Feel the Magic: XY/XX]]'' (2004) — VP - Sales and Marketing
 
 
*''[[Worldwide Soccer Manager 2006]]'' (2005) — Sega Europe COO
 
*''[[Worldwide Soccer Manager 2006]]'' (2005) — Sega Europe COO
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*''[[Virtua Tennis: World Tour]]'' — President/COO of SEGA Europe
 
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*''[[Spartan: Total Warrior]]'' (2005) — President/COO of SEGA Europe
 
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*''[[Sonic Rush]]'' (2005) — President and COO of SEGA Europe
 
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*''[[Sonic Gems Collection]]'' (2005) — President/COO of SEGA Europe
 
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*''[[Shadow the Hedgehog (game)|Shadow the Hedgehog]]'' (2005) — President/COO of SEGA Europe
 
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*''[[Sega Casino]]'' (2005) — President/COO of SEGA Europe
 
 
*''[[The Rub Rabbits!]]'' (2005) — President/COO of SEGA Europe
 
*''[[The Rub Rabbits!]]'' (2005) — President/COO of SEGA Europe
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*''[[Rome: Total War - Barbarian Invasion]]'' (2005) — President/COO of SEGA Europe
 
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*''[[Altered Beast]]'' (2005) — President/COO of SEGA Europe
 
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*''[[Yakuza]]'' (2006) — President/COO of SEGA Europe
 
 
*''[[Worldwide Soccer Manager 2007]]'' (2006) — President/COO of SEGA Europe
 
*''[[Worldwide Soccer Manager 2007]]'' (2006) — President/COO of SEGA Europe
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*''[[Super Monkey Ball: Banana Blitz]]'' (2006), — President/COO of SEGA Europe
 
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*''[[Super Monkey Ball Adventure]]'' (2006) — President/COO of SEGA Europe
 
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*''[[Sonic Riders]]'' (2006) — President/COO of SEGA Europe
 
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*''[[Sega Mega Drive Collection]]'' (2006) — President/COO of SEGA Europe
 
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*''[[Rome: Total War - Alexander]]'' (2006) — President/COO of SEGA Europe
 
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*''[[OutRun 2006: Coast 2 Coast]]'' (2006) — President/COO of SEGA Europe
 
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*''[[Medieval II: Total War]]'' (2006) — President/COO of SEGA Europe
 
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*''[[Full Auto]]'' (2006) — President/COO of SEGA Europe
 
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*''[[Condemned: Criminal Origins]]'' (2006) — President/COO of SEGA Europe
 
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*''[[Chromehounds]]'' (2006) — President/COO of SEGA Europe
 
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*''[[Charlotte's Web]]'' (2006) — President/COO of SEGA Europe
 
 
*''[[Billy Hatcher and the Giant Egg]]'' (2006) — President/COO of SEGA Europe (PC Version)
 
*''[[Billy Hatcher and the Giant Egg]]'' (2006) — President/COO of SEGA Europe (PC Version)
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*''[[Worldwide Soccer Manager 2008]]'' (2007), SEGA Europe Ltd.
 
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*''[[Virtua Tennis 3]]'' (2007) — President/COO of SEGA Europe
 
 
*''[[Universe at War: Earth Assault]]'' (2007) — President/COO of SEGA Europe
 
*''[[Universe at War: Earth Assault]]'' (2007) — President/COO of SEGA Europe
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*''[[Touch Darts]]'' (2007) — President/COO of SEGA Europe
 
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*''[[Alien Syndrome]]'' (2007) — President/COO of SEGA Europe
 
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*''[[Crush]]'' (2007) — President/COO of SEGA Europe
 
 
*''[[Full Auto 2: Battlelines]]'' (2007) — President/COO of SEGA Europe
 
*''[[Full Auto 2: Battlelines]]'' (2007) — President/COO of SEGA Europe
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*''[[Mario & Sonic at the Olympic Games]]'' (2007) — President/COO of SEGA Europe
 
 
*''[[Medieval II: Total War: Kingdoms]]'' (2007) — President/COO of SEGA Europe
 
*''[[Medieval II: Total War: Kingdoms]]'' (2007) — President/COO of SEGA Europe
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*''[[SEGA Rally Revo]]'' (2007) — President/COO of SEGA Europe
 
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*''[[Sonic Rush Adventure]]'' (2007) — President/COO of SEGA Europe
 
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*''[[Sonic the Hedgehog]]'' (2007) — President/COO of SEGA Europe ([[Xbox 360]] port)
 
 
*''[[Sonic the Hedgehog 2]]'' (2007) — President/COO of SEGA Europe (Xbox 360 port)
 
*''[[Sonic the Hedgehog 2]]'' (2007) — President/COO of SEGA Europe (Xbox 360 port)
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*''[[Viking: Battle for Asgard]]'' (2008) — President/COO of SEGA Europe
 
 
*''[[The Club]]'' (2008) — President/COO of SEGA Europe
 
*''[[The Club]]'' (2008) — President/COO of SEGA Europe
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*''[[Iron Man]]'' (2008) — President/COO of SEGA Europe
 
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*''[[Sega Superstars Tennis]]'' (2008) — President/COO of SEGA Europe
 
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*''[[Sonic Riders: Zero Gravity]]'' (2008) — President/COO of SEGA Europe
 
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*''[[Space Siege]]'' (2008) — President/COO of SEGA Europe
 
 
*''[[Empire: Total War]]'' (2009) — President/COO of SEGA Europe
 
*''[[Empire: Total War]]'' (2009) — President/COO of SEGA Europe
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*''[[The House of the Dead: Overkill]]'' (2009) — President/COO of SEGA Europe
 
 
*''[[Stormrise]]'' (2009) — President/COO of SEGA Europe
 
*''[[Stormrise]]'' (2009) — President/COO of SEGA Europe
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*''[[Sonic Generations (3DS)|Sonic Generations]]'' (2011) (3DS Version) (2011) — CEO of Sega of America And SEGA Europe
 
 
}}
 
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{{SegaUSExecs}}
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==References==
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[[Category:Sega Executives|Hayes, Mike]]
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<references/>
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{{SegaJPExecs}}
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{{SoEPresidents}}
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{{SoAPresidents}}

Latest revision as of 14:22, 7 February 2024

MikeHayes.jpg
Mike Hayes
Employment history:
Role(s): Marketing, Executive

Michael "Mike" Hayes is an English businessman best known as the president of Sega West.

He is best-known amongst Sega fans for restoring Sega's dominance in Europe by acquiring and setting up the game development studio Sega Racing Studio (now defunct) and acquiring video game studios such as The Creative Assembly and Sports Interactive. He replaced Simon Jeffery as President Sega of America in June 2009; when this happened, the American and European divisions merged to give birth to Sega West. This made Hayes the executive at all Western Sega branches, including America, Australia, United Kingdom, Germany, and Spain.

Before joining Sega of Europe, Hayes worked as a marketer for Codemasters Ltd.

Interviews

Production history

References

  1. ↑ File:Worms Forts PS2 FR Manual.pdf, page 32
  2. ↑ File:OutRun2006 PS2 US Manual.pdf, page 16
  3. ↑ File:FullAuto 360 US Manual.pdf, page 23


Presidents of Sega Europe
Naoya Tsurumi (200x-2005) | Mike Hayes (2005-2012) | Jurgen Post (2012-2017) | Chris Bergstresser (2017) | Gary Dale (2018-2024) | Jurgen Post (2024-)


Presidents of Sega Enterprises USA
Gene Lipkin (1985-1986) | Ned DeWitt | Tom Petit (1988-1994) | Alan Stone (1994-1996) | Howell Ivy (1996-2004) |

Co-president: David Rosen (1985-1996)

Presidents of Sega of America
Bruce Lowry (1986-1989) | | Michael Katz (1989-1990) | Tom Kalinske (1990-1996) | Bernie Stolar (1998-1999) | Peter Moore (1999-2003) | Hideaki Irie (2003-2005) | Simon Jeffery (2005-2009) | Mike Hayes (2009-2012) | John Cheng (2012-2018) | Ian Curran (2018)

Co-president: David Rosen (1986-1996)

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