Alex Kidd
From Sega Retro
Alex Kidd was one of Sega's very first mascots.
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Alex Kidd is the protagonist of the Alex Kidd series and Sega's informal mascot prior to the introduction of Sonic the Hedgehog. First appearing in 1986's Alex Kidd in Miracle World, he went on to star in five more games before being phased out in 1990 - although he still makes cameos in modern titles like Sonic & Sega All-Stars Racing.
History
Legacy
In the Dreamcast game Segagaga, Alex works in a video game store, reminiscing about his competition against Sonic the Hedgehog and his fall from grace. His appearance in the game is based on 1989's Alex Kidd in the Enchanted Castle.
References
 Alex Kidd series of games
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Alex Kidd in Miracle World (1986) | Alex Kidd BMX Trial (1987) | Alex Kidd: The Lost Stars (1988) | Alex Kidd: High-Tech World (1989) | Alex Kidd in Shinobi World (1990) |
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Alex Kidd: The Lost Stars (1986) |
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Alex Kidd in the Enchanted Castle (1989) |
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Sega Ages Alex Kidd in Miracle World (2019) | Alex Kidd in Miracle World DX (2021) |
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Alex Kidd in Miracle World DX (2021) |
| Alex Kidd related media | |
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Alex Kidd Complete Album (2009) |
| Other | List of Alex Kidd merchandise |