From Sega Retro
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Cheetah Marketing Ltd., later Cheetah International Ltd or simply Cheetah was a UK-based joystick manufacturer. During the 1980s it produced joysticks (and related peripherals) for home computers, however in the late 1980s and early 1990s, also found itself creating accessories for home video game consoles such as the Sega Master System and Sega Mega Drive.