Cherry Coke/Sega Sonic Shuttle 1993

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Cherry Coke/Sega Sonic Shuttle 1993
Date: 1993-06-01[1]
Location: United States
Licensor: The Coca-Cola Company

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The Cherry Coke/Sega Sonic Shuttle 1993 was a tour organised by Sega of America and Coca-Cola in the summer of 1993, giving Americans free drinks of Cherry Coke and an opportunity to play Sega Mega Drive games. It was the latest in a long line of partnerships between Sega and Coca-Cola.

Starting in June[1], the "Sonic Shuttle" van visited 20 US cities[2], with 1.7 million free giveaways. Six Mega Drive games were playable, including Sonic the Hedgehog 2[1].

The format would be repeated with the Cherry Coke/Sega Sonic Shuttle 1994 the following year and the Cherry Coke/Sega Saturn Shuttle Sampling Program in 1995.

Photo gallery

  • Promotional LCD watch

  • Promotional T-shirt (front)

  • Promotional T-shirt (detail; front)

  • Promotional T-shirt (back)

  • Promotional T-shirt (detail; back)

Promotional material

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Print advert in (US) #14: "August/September 1993" (1993-xx-xx)
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References

  1. ↑ 1.0 1.1 1.2 VideoGames & Computer Entertainment, "August 1993" (US; 1993-0x-xx), page 18
  2. ↑ GamePro, "August 1993" (US; 1993-xx-xx), page 163


Officially licensed Sega tours
United Kingdom UK Sega in 2 Action! Tour (1995)
United States of America US Cherry Coke/Sega Sonic Shuttle 1993 (1993) | Cherry Coke/Sega Sonic Shuttle 1994 (1994) | Cherry Coke/Sega Saturn Shuttle Sampling Program (1995) | Cherry Coke/Sega Saturn Shuttle Tour '96 (1996) | Sega Dreamcast Mobile Assault Tour (1999)
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