Doc's Hi Tech Game Products
From Sega Retro
Doc's Hi Tech Game Products | ||||||
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Founded: 1990 | ||||||
Defunct: 200x | ||||||
Headquarters:
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Doc's Hi Tech Game Products, Inc., commonly known as Doc's Hi Tech or simply Doc's, was an American video game company, which produced various third-party controllers and accessories for video game consoles. The company is best remembered for its line of game cartridge cleaning kits, from which it derives its name (referring to a doctor which can fix your games.)[1]
Contents
History
Officially founded in 1990 as Doc's Hi Tech Game Products, Inc., and headquartered in Rialto, California, the company was largely advertised under the name Doc's Hi Tech by 1993. By about 1994, it would shorten its name name even further to simply Doc's.
In November 1993, Doc's High Tech awarded a notable advertising contract to American marketing agency The Impact Group.[4]
At some point in the 1990s, Doc's was acquired by Arista Interactive, and began to focus exclusively on wireless game controllers. The brand was retired around 2003.
Racing sponsorships
1991 Valvoline 200
Doc's Hi Tech was a sponsor of car #12 (driven by Mark Dismore) at Phoenix International Raceway's 1991 Valvoline 200. The car was flagged out of the race before crossing the finish line.[5]
Accessories produced
Mega Drive
- Controller (1994) (as Doc's Hi Tech)
- 6 Button Controller (199x) (as Doc's Hi Tech)
- Arcade Command (199x) (as Doc's)
- Memory Joypad (199x) (as Doc's Hi Tech)
- Super Multi-play (199x) (as Doc's)
- Wireless Controllers (199x) (as Doc's)
Dreamcast
- Wireless Controllers (xxxx) (as Doc's)
Logos
References
- ↑ 1.0 1.1 https://www.vault1541.com/2017/09/gaming-ads-discovery-software-disney.html (Wayback Machine: 2021-01-25 14:42)
- ↑ Electronic Gaming Retail News, "January 1992" (US; 199x-xx-xx), page 26
- ↑ Summer CES Directory, page 171
- ↑ https://core.ac.uk/download/pdf/55330285.pdf (Wayback Machine: 2021-09-15 13:09)
- ↑ http://www.champcarstats.com/races/199103.htm (Wayback Machine: 2021-09-15 13:26)