Doc's Hi Tech Game Products

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Doc's Hi Tech Game Products, Inc., commonly known as Doc's Hi Tech or simply Doc's, was an American video game peripheral label owned by Arista Interactive, which produced various third-party controllers and accessories for fourth generation game consoles. The company is best remembered for its line of game cartridge cleaning kits, from which it derives its name (referring to a doctor which can fix your games.)[1]

Doc's Hi Tech is also known for its history as a professional automobile racing sponsor.

Company

Officially founded in 1990 as Doc's Hi Tech Game Products, Inc., and headquartered in Rialto, California, the company was largely advertised under the name Doc's Hi Tech by 1993. By about 1994, it would shorten its name name even further to simply Doc's.

In November 1993, Doc's High Tech awarded a notable advertising contract to American marketing agency The Impact Group.[3]

Sometime in the late 1990s, Doc's went out of business.[4]

Racing sponsorships

1991 Valvoline 200

Doc's Hi Tech was a sponsor of car #12 (driven by Mark Dismore) at Phoenix International Raceway's 1991 Valvoline 200. The car was flagged out of the race before crossing the finish line.[5]

Accessories produced

Mega Drive

Logos

References