Kenga

From Sega Retro

https://segaretro.org/images/e/ef/Kenga_logo.jpg

Kenga logo.jpg
Kenga
Founded: 19xx
Headquarters:
Ukraine ?

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Kenga was a clone console manufacturer and distributor, most notable for establishing Kenmaster in 1994, and for being an official distributor for the Sega Multi Mega. The company was founded in Ukraine or Russia.

Company

Kenga poster.png

Kenga was the Ukrainian company responsible for creating the Kenga brand popular in the CIS countries. They established Kenmaster in 1994. Kenga owned 90% of the company and Lamport 10%. Kenmaster started importing consoles and pirated Kenga games from Taiwan and distributing them through the Lamport retail network.

An aggressive advertising campaign was launched. The company's management created the Ken-Club whose members had various benefits to buy games and consoles. Ken-Card (5% discount card) was also issued for them and once a month, a random cardholder got $500. Kenga sponsored the Ukrainian program Kenga Predstavlyaet and created a Russian show featuring Ken-Club members.[1] Magazines such as Velikiy Drakon, Magazina Igrushek and Yunyy tehnik all featured and advertised consoles.

The company left the market at the peak of its popularity and moved the brand to another market, opening a chain of stores for children.[2]

Kenga the Kangaroo

The mascot of the company was a kangaroo of the same name, who lived in the fictional mountainous country of Kenland.

Sega related products

Promotional material

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Print advert in (RU) #1: "1/1995" (1995-xx-xx)
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Print advert in (RU) #1 (1995-04-03)
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Print advert in (RU) #3: "3/1995" (1995-xx-xx)
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Images

Ken Card front.jpg
Ken-Card (front)
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Ken Card back.jpg
Ken-Card (back)
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MD2 RU Kenga documents.jpg
Warranty voucher
MD2 RU Kenga documents.jpg

External links

References