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Nihon Goraku Bussan

From Sega Retro

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Nihon Goraku Bussan
Founded: 1960-05-31
Merged with: Rosen Enterprises (1965-07-01)
Headquarters: Tokyo, Japan

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Nihon Goraku Bussan was a successor to the distribution arm of Service Games, Japan, incorporated on the same day as Nihon Kikai Seizo (the manufacturing arm) in Japan. It was operated by Richard StewartMore...[1].

The company's history is not fully understood, however it is thought to have been and traded as Ultimatic, Inc.. Nihon Goraku Bussan's main source of income appears to have been distributing jukeboxes on behalf of Rock-Ola, at one point employing 600 peopleMore...[2], and being the largest distributor of its type in JapanMore...[3].

Despite originally being split in 1960, Nihon Goraku Bussan would acquire Nihon Kikai Seizo (trading as "Sega, Inc.") in June 1964. This now bigger Nihon Goraku Bussan would merge with Rosen Enterprises to create Sega Enterprises, Ltd. in 1965More...[3].

References

Early Sega
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Service Games Sega Enterprises, Ltd. Gulf+Western
Service Games, Hawaii & Service Games, Nevada & Service Games, Japan Nihon Goraku Bussan & Nihon Kikai Seizou Sega Enterprises, Ltd.