Nihon Goraku Bussan

From Sega Retro

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Nihon Goraku Bussan
Founded: 1960-05-31[1]
Defunct: 1965-07-15
Merged with: Rosen Enterprises (1965-07-15)[2]
Merged into: Sega Enterprises, Ltd.
Headquarters:
87, 1-chome, Nishi Osaki, Shinagawa, Tokyo, Japan
404, 6-chome, Araijuku, Ōta, Tokyo, Japan
1960-05-31
1965-07-15[2]

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Nihon Goraku Bussan (日本娯楽物産株式会社, lit. Japan Entertainment Trading Inc.[3][4][5]) was a successor to the distribution arm of Service Games, Japan, incorporated on the same day as Nihon Kikai Seizou (the manufacturing arm) in Japan. It was operated by Richard Stewart[6][7][8].

The company's history is not fully understood, however it is thought to have been and traded as Utamatic, Inc.[9][10][11][12][13][14], from the Japanese word "Uta" (歌), which means "song". At one point it employed 600 people[15][16][17][18], and being the largest distributor of its type in Japan[19].

Nihon Goraku Bussan's main source of income appears to have been distributing jukeboxes on behalf of Rock-Ola in Japan, though also distributed products by Nihon Kikai Seizou (Sega), Bally, Williams and American Shuffleboard[9].

Despite originally being split in 1960, Nihon Goraku Bussan would acquire Nihon Kikai Seizo (trading[20][21][13] as "Sega, Inc.") in June 1964[3][4]. This now bigger[22] Nihon Goraku Bussan would merge with Rosen Enterprises to create Sega Enterprises, Ltd. on July 15, 1965[2][19][23].

Promotional material

Automatenmarkt DE 1962-06 (Utamatic ad).jpg
A print advert published in the June 1962 issue of the German magazine Automatenmarkt[24]
Automatenmarkt DE 1962-06 (Utamatic ad).jpg

Softography

Electro-mechanical arcade

  • (1964)

List of staff

References

  1. ↑ Fraud and Corruption in Management of Military Club Systems/Illegal Currency Manipulations Affecting South Vietnam: US Senate Hearings (1969-09-30 — 1969-10-07), page 1885
  2. ↑ 2.0 2.1 2.2 Cash Box, "August 14, 1965" (US; 1965-08-14), page 354
  3. ↑ 3.0 3.1 http://www.sega.co.jp/sega/corp/kaisha/history.html (Wayback Machine: 1997-02-15 13:40)
  4. ↑ 4.0 4.1 http://www.sega.co.jp/sega_e/corp/kaisha/history.html (Wayback Machine: 1997-02-16 12:30)
  5. ↑ https://videogamehistorian.wordpress.com/tag/dick-stewart/
  6. ↑ Cash Box, "June 24, 1961" (US; 1961-06-24), page 53
  7. ↑ Billboard, "June 16, 1962" (US; 1962-06-16), page 50
  8. ↑ Cash Box, "October 9, 1965" (US; 1965-10-09), page 68
  9. ↑ 9.0 9.1 Cash Box, "September 3, 1960" (US; 1960-09-03), page 50
  10. ↑ File:AsahiEveningNews JP 1962-05-26, Page B1.png
  11. ↑ Cash Box, "August 10, 1963" (US; 1963-08-10), page 381
  12. ↑ Cash Box, "August 10, 1963" (US; 1963-08-10), page 384
  13. ↑ 13.0 13.1 Cash Box, "August 11, 1962" (US; 1962-08-11), page 317
  14. ↑ Cash Box, "March 27, 1965" (US; 1965-03-27), page 64
  15. ↑ Cash Box, "March 20, 1965" (US; 1965-03-20), page 56/57 (56)
  16. ↑ Cash Box, "March 20, 1965" (US; 1965-03-20), page 63
  17. ↑ Billboard, "March 20, 1965" (US; 1965-03-20), page 53
  18. ↑ Cash Box, "March 27, 1965" (US; 1965-03-27), page 52
  19. ↑ 19.0 19.1 Cash Box, "September 18, 1965" (US; 1965-09-18), page 67
  20. ↑ File:Trademark Sega Reg Nº 749358 1963-05-14 (United States Patent and Trademark Office).pdf
  21. ↑ File:Trademark Sega Reg Nº 749420 1963-05-14 (United States Patent and Trademark Office).pdf
  22. ↑ Cash Box, "August 15, 1964" (US; 1964-08-15), page 366
  23. ↑ Billboard, "October 9, 1965" (US; 1965-10-09), page 59
  24. ↑ https://www.jukebox-world.de/Forum/Archiv/Welt/Sega.htm (archive.today)
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Service Games Gulf+Western
Service Games, Hawaii & Nevada & Japan Nihon Goraku Bussan & Nihon Kikai Seizou Sega Enterprises, Inc.
Sega Enterprises, Ltd. Sega Ltd. & Gremlin Sega Ltd.
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