Nike
From Sega Retro
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| Nike | ||
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| Founded: 1964-01-25 | ||
Headquarters:
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Nike, Inc. is an American sportswear manufacturer which specializes in athletic footwear, notable for licensing its branding and products to game developers for the production of numerous sports video games.
Company
In May 2000, Sega announced a partnership with Nike, in which Sega would be the presenting sponsor of the first-ever American indoor snowboarding event, Nike ACG 2000, to be held in Chicago on August 26 of that year.[1]
Nike v. Sega
- Main article: Nike v. Sega.
In February 2002, Nike announced it had filed a lawsuit against Sega of America over an NBA 2K2 ad which largely copied the premise of Nike's famous Frozen Moment commercial.[2] They also hosted a page on their official website dedicated to the lawsuit, which included scene-by-scene comparisons of both commercials.[3]
Press releases
- Press release: 2000-05-11: Sega Rocks Gamers With Key Sponsorships, Promotions
- Press release: 2002-02-07: Nike Files Lawsuit Against Sega of America; Suit Seeks an Injunction and Damages for Sega's Copyright Infringement Of Nike's Famous Frozen Moment Ad
External links
References
- ↑ Press release: 2000-05-11: Sega Rocks Gamers With Key Sponsorships, Promotions
- ↑ Press release: 2002-02-07: Nike Files Lawsuit Against Sega of America; Suit Seeks an Injunction and Damages for Sega's Copyright Infringement Of Nike's Famous Frozen Moment Ad
- ↑ http://www.nikebiz.com/media/n_sega_complaint.shtml (Wayback Machine: 2002-02-12 04:35)