Press Release: 1996-05-31: Shaw Launches Sega Channel in Ontario

This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below. Language: English Original source: www.adnews.com (archived)

Calgary-based Shaw Communications is throwing the switch on a Sega Channel in Ontario today. The interactive game channel will be carried in Scarborough, Pickering, Richmond Hill, Markham and Vaughan. 

It will be promoted with advertising on Shaw's cable and cable preview channels, created in-house. Shaw launched the Sega Channel in Calgary, Edmonton and B.C. in January. The channel carries about 50 titles a month from Sega of America's catalogue of 700 games, plus preview versions of new games before they arrive on store shelves. 

Toronto-based Rogers Cablesystems and Shaw have the exclusive rights to distribute the Sega Channel in Canada by any means, including cable, direct-to-home and microwave transmission. They acquired the rights from STT Video Partners of New York and Tele-Communications Inc. of Denver. STT is owned by Sega of America and Time Warner, both of New York. Rogers launched the service in Newmarket, Ont. and Vancouver last December.

May 31, 1996