Press release: 1992-09-30: GE, SEGA ANNOUNCE COMPUTER GRAPHICS BREAKTHROUGH

This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below. Language: English Original source: The Free Library

GE, SEGA ANNOUNCE COMPUTER GRAPHICS BREAKTHROUGH

DAYTONA BEACH, Fla., Sept. 30 /PRNewswire/ -- GE's Simulation and Control Systems Department, a unit of GE Aerospace, has signed a Technical Assistance and License Agreement with Sega Enterprise Ltd., Tokyo, Japan that will harness GE's image processing technology to Sega's best-selling video and arcade games. The agreement calls for Sega to incorporate GE's unique photo-texture capability into low-cost computer graphics boards, adding a new dimension of realism to Sega's next generation of arcade game products.

GE's Daytona Beach operation, a world leader in providing simulation and training systems, pioneered the use of phototexture in sophisticated mission rehearsal trainers built for U.S. Air Force special operations forces. Photo-texture technology gives image generators the ability to produce continuous, life-like imagery drawn from real-world photographic sources. The GE/Sega agreement is a breakthrough in converting highly specialized training systems technology to low-cost computer graphics for widespread use in the commercial sector.

Pete Kujawski, general manager of GE's Daytona Beach operation said, "Our agreement with Sega is part of a major thrust to meet the demand of low-cost, high performance image generators. We will soon announce next generation products combining the considerable edge we already have in performance with the small size, high reliability and very low cost incorporated in the Sega initiative."

The Technical Assistance and License Agreement between GE and Sega is the first step in long-term relationship that will see both companies join forces in the development of highly realistic amusement products.

Commenting on the accord, a Sega spokesman said, "We have already developed computer graphics hardware, to which we are going to introduce GE's image processing technology. We expect the agreement will enable us to develop totally new "photo texture" arcade games with enhanced graphic ability that we have never seen before. We strongly believe the agreement will greatly contribute to amusement development."

Sega Enterprises, Ltd. is a world leader in high-tech entertainment products both for consumer and commercial use, with estimated annual sales of $2.4 billion for the year ending March 1993. Sega's three major business areas are consumer products, including popular home video games Genesis and Game Gear; amusement center operations; and amusement machine sales.

-0- 09/30/92
CONTACT: Ken Kilner, 904-239-2906 (Daytona Beach, Fla.), William Shumann, 202-637-4555 (Washington, D.C.), both of GE; or Mr. Tsuneo Naito of Sega, 03-3743-7522 (Tokyo)
(GE) CO: GENERAL ELECTRIC CO.; SEGA ENTERPRISES, LTD. IN: CPR SU: LIC ST: FL -- NY014 -- X312 09/30/92