Press release: 1995-03-29: Sega of America adds two companies to its affiliate label program

This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below. Language: English Original source: The Free Library

REDWOOD CITY, Calif.--(BUSINESS WIRE)--March 29, 1995--CAPS and Headbone Interactive Wednesday announced that they are joining Sega's affiliate label program.

The announcement brings to three the number of independent PC CD-ROM labels that will benefit from Sega's expertise in distribution and sales.

CAPS, an interactive educational and entertainment software publisher based in San Francisco, will be producing titles for the Macintosh, MPC, Sega Saturn, Pico and Sony PSX. Headbone, based in Seattle, currently has titles on the market for the Macintosh and Windows-based PC platforms.

Headbone, a CD-ROM publisher of children's software, released its initial title, the award-winning "AlphaBonkFarm," last December. The company plans to launch it second series, "What the Heck Will Elroy Do Next?" in May. The company is evaluating porting future titles to the Pico, Sega CD and Sega Saturn.

Both CAPS and Headbone will grant exclusive distribution rights to Sega. Headbone seeks Sega's help in getting distribution to the nearly 20,000 retail stores that carry Sega products in addition to retail channels such as bookstores, computer retail outlets and educational computer resellers.

"We are pleased these two aggressive young companies will join Rocket Science in our stable of affiliated labels. We think they represent the best in the new generation of small software companies which concentrate their efforts on developing top-notch software. By signing with us, they have acknowledged that no one knows the ins and outs of penetrating the cluttered retail software channels like Sega," said Leo Ciciretto, Sega of America's group vice president of sales.

"CAPS is excited to join forces with Sega," said Judith Lange, CAPS president and CEO. "Their proven distribution strengths and market leadership will be a tremendous asset in launching our educational and entertainment titles into the marketplace, and we look forward to a long, mutually successful relationship with Sega."

"We have been very careful in selecting an affiliate company to market our products," said Headbone founder and President Susan Lammers. "We want to partner with a company that has broad retail distribution, strong relationships with their retail base, and the marketing acumen to reach kids and their parents. Sega has emerged as an ideal partner. They fit well with our strategy to make Headbone's titles available in a wide array of channels, not limiting ourselves to computer retail outlets."

Headbone Interactive -- with headquarters in the heart of Seattle's alternative arts scene, enabling them to take advantage of local talent -- was formed in 1993 with a goal of becoming the premier producer of original, spirited, off-beat programs for home consumers.

CAPS, established in June 1994, is an interactive educational and entertainment software publisher. The company's product lines include Thinking Cap educational titles and CAPS entertainment software products, incorporating traditional game categories including action, adventure, strategy and puzzle.

Sega of America is the arm of Tokyo-based Sega Enterprises Ltd. responsible for the development, marketing and distribution of Sega products in the Americas. Sega Enterprises is a nearly $4 billion company recognized as a leader in interactive digital entertainment media with operations on five continents.

CONTACT: For Sega:

Manning, Selvage & Lee/Greg Chiemingo, 818/509-1840

Sega of America/Richard Brudvik-Lindner, 415/802-3658

or

For CAPS:

Manning, Selvage & Lee/Christine Bock, 818/509-1840

or

For Headbone:

Laury Bryant, 206/633-2025
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