Press release: 1995-04-12: SCIENTIFIC-ATLANTA SHIPS FIRST 300 HEADEND SYSTEMS TO PROVIDE SEGA GAMES

This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below. Language: English Original source: The Free Library

Nearly 50 Cable MSOs Plan to Offer Service Nationwide

ATLANTA, April 12 /PRNewswire/ -- Scientific-Atlanta, Inc. (NYSE: SFA) has shipped more than 300 headend systems for the delivery of Sega Channel(sm/tm).

Scientific-Atlanta designed the system architecture and manufactured headend equipment and in-home adapters for the successful trial of Sega Channel last year in 12 U.S. markets. Scientific-Atlanta is currently the only company shipping the end-to-end equipment in a nationwide rollout. More than 90 local cable systems have launched the service as part of plans by nearly 50 cable multi-system operators, to offer the service around the country. Telephone companies are also testing the Scientific-Atlanta system.

Customers placing orders today can launch Sega Channel in a few months. The Sega service will be available for play at Scientific- Atlanta's booth 1419 at the NCTA Show, May 8-10, at the Dallas Convention Center.

Cable operators use the equipment to offer up to 50 different Sega Genesis' video games, soon to be released titles called "Test Drives," game play tips, news, contests and promotions. The channel is available 24 hours a day, seven days a week.

"Sega Channel is proving to be the hit we knew it would. Scientific- Atlanta has done an outstanding job in designing the complete system and providing both the headend and easy to use adapter," said Joe Napoli, vice president of technology and operations, for Sega Channel. "We look forward to Scientific-Atlanta continuing to provide many more systems for Sega Channel."

"This system has been a valuable collaboration with Sega Channel and an important step in providing interactivity to subscribers," said David Levitan, vice president and general manager of Subscriber Systems for Scientific-Atlanta. "It's one more example of how today Scientific-Atlanta is helping local systems provide new high value services to their customers and operators gain additional revenue streams."

Using advanced satellite transmission system, Sega Channel is delivered to the headend, where a specially designed Scientific- Atlanta receiver and modulation system re-transmits the signals over the broadband network. By simply plugging the Scientific-Atlanta game adapter into a Sega Genesis player, a subscriber can receive the Sega Channel with no additional in-home equipment. Sega Channel video games, once downloaded to the adapter, can be played until the unit is turned off or a new game is selected.

By the end of this year, Sega Channel plans to be launched in systems serving approximately 20 million U.S. subscribers.

Sega Channel, developed by Sega of America, Tele-Communications, Inc. and Time Warner Entertainment Company, LP, is the cable industry's first interactive service providing Sega Genesis owners access to a large library of popular video games. Sega Channel is priced in the range of most premium subscription services. Programming is updated on a monthly basis.

Scientific-Atlanta, Inc. is a world leader in broadband communications systems, cable television electronics, satellite-based communications networks, and instrumentation for industrial, telecommunications and government applications.

NOTE: Sega Channel is a service mark and trademark of SEGA. Sega and Genesis are trademarks of SEGA.

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/CONTACT: Bill Brobst, Scientific-Atlanta, 404-903-6306 or, home, 404-449-3939, or Ruth Doering, Crescent Communications, 404-698-8650, ext. 109 or, fax, 404-698-8651 or, CompuServe 73423,270 or, MCI Mail 484-3333/

(SFA)

CO: Scientific-Atlanta, Inc.; Sega of America ST: Georgia IN: CPR SU:

BN -- AT012 -- 6763 04/12/95 12:45 EDT
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