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Press release: 1995-10-03: Sega Rings True with New Customer Service Number for Insider Tips and Tricks for Sega Video Games

From Sega Retro

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This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below.
Language: English
Original source: The Free Library


REDWOOD CITY, Calif.--(BUSINESS WIRE)--Oct. 3, 1995--Now getting Sega gaming tips for Sega's vast software library is easier than ever before.

Sega of America, Inc. announces a new 900 number, (900) 200-SEGA, that will handle the hundreds of thousands of customer phone calls requesting gameplay tips and hints.

The new number provides 24 hour service with live assistance, Monday through Friday, 8 a.m. - 6 p.m. (PST), and automated service, seven days a week, around the clock.

"SEGA is elevating its commitment to customer service. We've created the 900 game tips service as part of a broad effort to help support our SEGA game players better," said Peter Loeb, director of marketing. "Whether we're talking about gameplay, technical support, or general information, SEGA wants to get as much information to its gamers as possible and this hot 900 service is one way we'll do it."

The 900 service is part of the new Frontline Marketing group, which focuses on developing one-to-one relationships with Sega customers. "Frontline" is responsible for all direct customer contact and support. In addition to answering customer calls, other responsibilities for Frontline include: producing consumer brochures, developing tips and gameplay manuals.

Before hitting the phone lines, Sega's customer service representatives are fully trained to answer any gameplay questions on Sega published games, offering helpful tips from shortcuts to defeating game level bosses.

"The 900 service is a great way to get gameplay tips that help you beat the game, but that's only one part of customer support," adds Loeb. "We want our customers to know they have Sega's support to get the most entertainment possible out of our products."

The charge for the calls is 85 cents per minute for automated assistance and $1.05 per minute for live assistance.

SEGA offers customer technical support on (800) USA-SEGA, Sega Saturn-specific support on (800) SEE-SATURN, and gameplay tips on (900) 200-SEGA.

Sega of America is the arm of Tokyo, Japan-based Sega Enterprises Ltd. responsible for the development, marketing and distribution of Sega videogame systems and videogames in the Americas. Sega Enterprises Ltd. is a nearly $4 billion company recognized as the industry leader in interactive digital entertainment media, and is the only company that offers interactive entertainment experiences both inside and outside the home. Sega of America's World Wide Web site is located at (http://www.segaoa.com).

CONTACT: Sega of America, Redwood City

Terry Tang, 415/802-3218
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