Press release: 1996-01-26: NEWS: Consolidated rides into Segaworld

This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below. Language: English Original source: https://www.prweek.com

NEWS: Consolidated rides into Segaworld

by LEXIE GODDARD / January 26, 1996

Sega Amusements Europe this week drafted in Consolidated Communications to promote its pounds 45m space age theme park Segaworld, due to launch this summer.

Consolidated won the estimated pounds 80,000 fee account in a pitch against three others including Freud Communications, Sega UK’s former agency which had been handling PR for Segaworld on a project basis.

The review was prompted by the arrival in November of a new marketing head for Sega Amusements - the division responsible for marketing the Japanese giant’s entertainment centres - in the form of James Bidwell.

He told PR Week that Consolidated’s appointment as full-time agency for Segaworld reflected the ‘unique’ nature of the project.

The interactive ride centre will be the Europe’s first indoor hi-tech theme park occupying 100,000 sq ft in London’s Trocadero.

The agency has been briefed to sustain interest in Segaworld beyond its launch targeting both UK customers and tourists visiting London.

‘PR is crucial to Segaworld’s long term success,’ said Bidwell, who hopes to open similar ventures across Europe in the future. He will announce the appointment of an advertising agency next week.

Meanwhile the Trocadero, jointly owned by Sega and Trocadero PLC, has hired Freud Communications on a three-month contract to promote a series of events in the centre which attracts 16 million visitors a year.

The agency has handled short term contracts for the Trocadero since 1993.