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Press release: 1996-03-13: SEGA, DREAMWORKS SKG AND MCA INC. ANNOUNCE FORMATION OF SEGA GAMEWORKS

From Sega Retro

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This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below.
Language: English
Original source: The Free Library


One Hundred Entertainment Locations Planned By The Year 2000

UNIVERSAL CITY, Calif., March 13 /PRNewswire/ -- SEGA Enterprises, DreamWorks SKG and MCA INC. today announced the signing of their previously-announced agreement to form a new venture to develop state- of-the-art, location-based entertainment centers -- SEGA GameWorks -- along with plans to open more than 100 sites in the next four years.

Skip Paul, who has been executive vice president of MCA INC., will be chairman and chief executive officer for the new company.

The SEGA GameWorks locations will be designed by a team led by Steven Spielberg, SEGA's research and development experts who have pioneered the centers' interactive, entertainment technologies, and Universal Studios Recreation Group's planning and development team. The SEGA GameWorks centers will house these interactive attractions along with the newest arcade games from SEGA and other manufacturers, simulators, and food and merchandise environments designed to encourage guest interaction.

"This new company is a creative collaboration between Steven Spielberg and his DreamWorks team, the MCA experts who have guided the growth of Universal's world-class themed entertainment venues, and an extraordinary group of technology superstars at SEGA Research and Development," said Mr. Paul. "SEGA GameWorks will open its first location later this year, and we think all age groups will find our branded entertainment centers compelling and exciting. We'll offer customers a place to spend hours playing, relaxing, testing their skills and meeting friends on-site and on-line."

According to Mr. Paul, the company is actively scouting sites of between 5,000 and 30,000 square feet across North America.

SEGA GameWorks will also have exclusive rights to market and sell SEGA location-based and arcade products in North America.

SEGA Enterprises is a nearly $3.5 billion company recognized as the industry leader in interactive, digital entertainment media and is the only company that offers interactive entertainment experiences both inside and outside the home.

DreamWorks SKG, a multifaceted entertainment studio, was formed in October 1994 by Steven Spielberg, Jeffrey Katzenberg and David Geffen to create motion pictures; animated films and television programs; network, syndicated and cable television programming; a record company; an interactive entertainment venture; and a toy company.

MCA INC. is a unit of The Seagram Co. Ltd., a global beverage and entertainment/communications company. MCA is engaged in production and distribution of theatrical, television and home video products; manufacture, and distribution of recorded music and music publishing; merchandising of a wide variety of entertainment-related products; operation of theme parks and concert facilities; book publishing; production and distribution of interactive entertainment software; retailing, and real estate development.

 -0- 3/13/96


/CONTACT: Diana Soltesz, Michelle McAdam of Smith Public Relations, 310-788-0456/ CO: SEGA Enterprises; DreamWorks SKG; MCA INC. ST: California IN: ENT CPR SU:

BB-SS -- LAW023 -- 1671 03/13/96 07:00 EST
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