Press release: 1996-09-09: SEGA ENTERTAINMENT GLAD TO HAVE A BUG! IN ITS SOFTWARE LINEUP

This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below. Language: English Original source: Sega.com (archived)

SEGA ENTERTAINMENT GLAD TO HAVE A BUG! IN ITS SOFTWARE LINEUP
-- ‘Insect with an attitude’ set to infest PCs across America --

REDWOOD CITY, CA, September 9, 1996 -- First the Michaelangelo virus had PC users running scared. Now, people actually want a bug on their computers -- Sega Entertainment’s "Bug!." Sega Entertainment, Inc. this week shipped its insect with an attitude, "Bug!," starring in his first PC game. The title marks the first of several "proven family fun" PC games to make their debut this year from Sega Entertainment, Inc. "Bug!," stars as a gnat-brained action hero with a little talent, a lot of style and a huge ego, who has to save his insect family before they're eaten for lunch! The Sega Saturn hit personality, "Bug!," needs to be steered through six different Island Kingdoms-with 18 infested levels-to the evil widow Queen Cadavra's web without getting squashed. " ‘Bug!’ is the first of several ‘family fun’ PC titles we plan to introduce in the next six months," said Shinobu Toyoda, president/CEO, Sega Entertainment, Inc. "This title supports Sega’s expanded mission to deliver wholesome family fun the entire family can enjoy on the PC."

With incredible SGI-rendered movie sequences that include CD-quality audio and digitized voice to make Bug!’s attitude even more entertaining, "Bug!" offers great family entertainment. Eighteen real-time 3D levels supply awesome play mechanics, and two difficulty levels ensure playability for the entire family. Adding to the fun, players can choose from four fun spit flavors to expectorate gobs of bug juice at insidious insect enemies. "Bug!" is an easy-to-play interactive entertainment game for ages six and up that starts off with a movie "trailer" of Bug!’s recent press and movie clips. The title has been customized for the PC and can be played in a window or full-screen mode. "Bug!" has a suggested retail price of $34.95. " ‘Bug!’ is the perfect character to kick off our family-fun software lineup because we know he truly appeals to the entire family," said Jill Braff, product manager, Sega Entertainment, Inc. "Because of Bug!’s humor and attitude, adults get a kick out of him just as much as kids do." "Bug!" can be played with a keyboard or a Windows 95 compatible joystick or gamepad and requires a 486 DX4 100 MHz processor with Windows 95 or Windows 3.1, 8 MB of RAM, 1 MB Video RAM, 2X CD-ROM speed, 16-bit audio, Sound Blaster 16 or compatible sound card and SVGA 256 colors graphics. A special promotion: "Buy 2 SEGA Proven Family Fun Games, Get a 3rd One Free!" will be offered with the three Sega Family Fun launch titles (Baku Baku, Bug! and Sonic CD). To receive the third game free, consumers should send in a coupon (included with each game) and proofs-of-purchase for any two of the three games (plus $4.95 shipping and handling) with their name and address to Sega Entertainment. Sega Entertainment, Inc., is a joint venture between Sega of America, the arm of Tokyo, Japan-based Sega Enterprises, Ltd. responsible for the development, marketing and distribution of

Sega videogame systems and videogames in the Americas, and SOFTBANK Holdings, Inc., one of the world's largest distributors of computer software, peripherals and systems, as well as Japan's largest publisher of computer-related magazines and books. Sega Entertainment is responsible for creating, marketing and distributing PC-based entertainment which utilizes Sega's arcade and console-based games and characters. With headquarters in Redwood City, California, Sega Entertainment is the second joint venture between Sega and SOFTBANK; in October 1995, the two companies entered a joint venture to distribute interactive entertainment and PC software and hardware in the U.S.