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Press release: 1996-10-29: The most popular videogame superhero comes to Pico

From Sega Retro

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This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below.
Language: English
Original source: The Free Library


The most popular videogame superhero comes to Pico; Sonic The Hedgehog's Gameworld debuts on the best-selling ELA.

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Oct. 29, 1996--Sega of America Tuesday announced the launch of "Sonic The Hedgehog's Gameworld," the debut appearance of Sonic The Hedgehog on Pico, Sega's award-winning early learning "computer that thinks it's a toy."

One of six Sonic games launching on Sega platforms this year, "Sonic The Hedgehog's Gameworld" makes learning an entertaining and engaging experience for pre-schoolers ready for a headstart in computer-based learning.

In "Sonic The Hedgehog's Gameworld," children aged 4-7 go to the fair accompanied by their favorite Sega characters, Sonic, Tails and Dr. Robotnik. Kids are challenged to master strategy and dexterity in a fun-house full of games and surprises as they play Hoops, Sonic-Ball and Robotnik-Bop, along with 10 additional fun games and activities.

"Sonic is a role-model for young children. It's only natural that Pico has a Sonic title of its own," said Lydia Gable, director of marketing, Pico, Sega of America. "In this game, Sonic gives a few pointers on game strategy plus ways to enhance analytical thinking and develop memory."

Hand-eye coordination and motor skills are among the many proficiencies taught in "Sonic The Hedgehog's Gameworld." Learning is made easy through various activities such as climbing a palm tree to win the race, shooting hoops to score big points or finding a baby chick in moving eggs. Additional skills are tested in a friendly game of Sonic-Ball or in the race against time to catch as many Dr. Robotniks as possible. Fun and education streak together with a blue flash today in "Sonic The Hedgehog's Gameworld" at a suggested retail price of $39.99.

Pico is an integrated hardware/software system that plugs into the television set and plays like a videogame, while educating like a computer. Pico is a serious learning aid that gives youngsters an early introduction to numbers, counting, spelling, matching, problem solving, memory, logic and hand/eye coordination. And because Pico can be hooked up to virtually any television set in the house, it is a convenient tool for kids and parents alike. Pico is available nationwide for a suggested retail price of $139.99.

Sega of America is the arm of Tokyo-based Sega Enterprises Ltd. responsible for the development, marketing and distribution of Sega videogame systems and videogames in the Americas. Sega Enterprises Ltd. is a nearly $3.6 billion company recognized as the industry leader in interactive digital entertainment media, and is the only company that offers interactive entertainment experiences both inside and outside the home. Sega of America's World Wide Web site is located at: http://www.sega.com.

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CONTACT: Manning, Selvage & Lee

Sabrina Skacan, 213/782-6600

or

Sega of America

Angela Edwards, 415/802-3908
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