Press release: 1997-06-09: Sega Launches New Web Site With Enhanced Customer Service Section and 500-plus Pages of Product Information

This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below. Language: English Original source: Sega.com (archived)

SEGA LAUNCHES NEW WEB SITE WITH ENHANCED CUSTOMER SERVICE SECTION AND 500-PLUS PAGES OF PRODUCT INFORMATION

Sega Site Receiving One Million Hits Per Day

REDWOOD CITY, Calif. -- (June 9, 1997) --
SegaTM of America today announced the re-launch of its web site (http://www.sega.com) which includes more than 500 pages of information -- 50 focusing on customer service alone -- giving the more than 50,000 consumers who contact Sega daily another accessible outlet for their inquiries, any time of day.

This enhanced, easy-to-navigate website is designed to give the consumer a variety of new services, including an area where individuals can download game demos, a real-time chat room supporting up to 1,000 people at one time, e-mail technical support with a 48-hour turn-around time, a product set-up troubleshooting section, and an area with strategy guides, product and purchasing information on more than 400 Sega games.

"Sega has an extremely active and enthusiastic customer base. During peak periods, we receive more than 400,000 product and service inquiries per day," said Lee McEnany Caraher, vice president of communications, Sega of America. "As part of our commitment to ensuring the highest possible response rate, we've completely redesigned our web site to provide information that is most in demand by our customers."

The primary areas of the new site, each with a vertical bar mapping information within each area for easy navigation, include:

    Home Page -- with a colorful, interactive layout that is easy-to-use, incorporating animation and the "Sega scream."
    Spotlight Section -- which highlights featured games, promotions, contests, posts fan mail and sneak peeks of upcoming games.
    Multimedia Section -- where customers can download games, wallpaper, demos, movies, sound and play Shockwave games.
    Customer Service -- which includes e-mail help area, strategy guide, "hot tips," technical support, repair job tracking area, complete product and purchasing information.
    Buzz Section -- which includes a chat area that can accommodate up to 1,000 people, message boards, quotes, reviews and press releases.
    Sega Central -- with information on how to advertise on Sega's site, job openings, Sega of Japan and more.
    Sega Store -- where customers can buy Sega games, hardware and other merchandise.
    Products Section -- that lists current and past Sega titles available on all platforms -- more than 400 games -- in addition to tips and hints for all. 

Sega of America is the arm of Tokyo, Japan-based Sega Enterprises Ltd. responsible for the development, marketing and distribution of video game systems and video games in the Americas. Sega Enterprises Ltd. is a nearly $3.6 billion company recognized as the industry leader in interactive digital entertainment media, and is the only company that offers interactive entertainment experiences both inside an outside of the home. Sega of America's World Wide Web site is located at http://www.sega.com.