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Press release: 1997-06-19: BACK BY POPULAR DEMAND -- SEGA RELAUNCHES GENESIS GAMES AT VALUE PRICES

From Sega Retro

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This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below.
Language: English
Original source: Sega.com (archived)


ATLANTA -- (June 19, 1997) E3 Booth #1546 --
The best of the best are back. Sega® of America announced today it has established a new Sega Genesis® program targeting the first-time videogame buyer. The "Mega Hit Series" will offer the most popular Genesis games for less than $20 -- including titles featuring SonicTM the Hedgehog, the X-MenTM and VectorManTM.

The "Mega Hit Series" is designed to give young or first-time buyers an entry point into the videogame market at an affordable price. It will feature ten of the most critically-acclaimed, best-selling games ever released for Sega Genesis, the number-one selling 16-bit videogame console. Each game will have a suggested street price of just $19.99 and will be available in September.

Hit titles featured in the "Mega Hit Series" are: "VectorMan,TM" "SonicTM 3," "Power RangersTM," "X-Men® The Clone Wars," "Mega BombermanTM," "Desert DemolitionTM," "Eternal ChampionsTM," "Super Monaco GPTM," "TazTM - Escape from Mars," and "Ecco The Tides of TimeTM."

"Sega Genesis is an important part of our business and we're showing our support and commitment with a low point of entry on hardware and on the most popular titles," said Bernard Stolar, chief operating officer, Sega of America. "This is a great opportunity for first-time videogame buyers or for long-term Genesis fans looking to round out their library with classics."

Sega launched the 16-bit Genesis system in 1989. In 1991, Sega introduced Sonic the Hedgehog. Sonic has become one of the most popular characters of all time, with a Q score that at times beat Arnold Schwarzenegger, Bill Cosby and Madonna. The extraordinary success and popularity of Sega Genesis created record breaking sales numbers from 1993 through 1995.

Sega of America is the arm of Tokyo, Japan-based Sega Enterprises, Ltd. responsible for the development, marketing and distribution of Sega videogame systems and videogames in the Americas. Sega Enterprises, Ltd. is a nearly $3.6 billion company recognized as the industry leader in interactive digital entertainment media, and is the only company that offers interactive entertainment experiences both inside and outside the home. Sega of America's World Wide Web site is located at (http://www.sega.com).