Press release: 1998-05-28: Sega Entertainment Expands into New Genres with Original Content
From Sega Retro
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This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below. Language: English Original source: The Free Library |
ATLANTA--(BUSINESS WIRE)--May 28, 1998--Sega(r) Entertainment, Inc. (SEI), a company best-known for its popular conversions of renowned Sega arcade and character-based games, today announced a critical change in its company focus with a line-up featuring original content titles for the first time. This year's line-up features new real-time strategy and simulation games, in addition to popular Sega content optimized for the PC, which will appeal to different consumer segments -- "hard-core" gamers and "mass market" gamers -- representing more than 32 million households in the United States. SEI is striving to be a content leader across a range of game genres and maintain its leadership position in the $1.6 billion PC gaming market (PC Data) with a line-up which will include original titles "Conflict of Nations(tm)" and "Yoot's Tower(tm)," catapulting the company into the popular strategy and simulation game genres. According to a study conducted by Computer Gaming World, strategy and simulation genres are among the most popular with the hard core PC gamers, who are expected to help drive huge growth in the gaming industry. DFC Intelligence expects the PC gaming industry to grow to $2.5 billion by the year 2001. "We've been studying the market and are committed to enhancing our line-up by customizing conversions of Sega's popular arcade and character-based content with more 'PC-centric' features and surpassing gamers' expectations in 'must-have' categories," said Shinobu Toyoda, chairman and chief executive officer, SEI. Coupling Sega franchises with original content uniquely positions the company to meet the needs of the full spectrum of PC consumers, from hard-core gamers to the mass market consumer. SEI has the advantage of utilizing its esteemed arcade content, expanding it with new features, levels and options never before seen to bring mass market gamers classic arcade hits such as "Sega Rally Championship 2(tm)" and beloved character content such as "Sonic R(tm)." SEI's line-up for this year includes a mixture of strategy, simulation, arcade and character-based games including: -0- "Conflict of Nations" -- Fall 1998 "Yoot's Tower" -- Fall 1998 "Sega Rally Championship 2" -- Fall 1998 "Sonic R" -- Fall 1998 "The House of the Dead(tm)" -- Summer 1998 -0- Note to Editors: Screen shots for SEI's titles are available at ftp://FTP.accesspr.com/ CONTACT: Sega Entertainment, Inc. Dan Stevens, 650/802-3996 or Access Communications Jennifer Walker, 415/904-7070, ext. 283 [email protected]