Press release: 1999-09-09: Midway Puts on its Gloves And Ships Ready 2 Rumble Boxing for Sega Dreamcast

This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below. Language: English third-party Original source: The Free Library

CORSICANA, Texas--(ENTERTAINMENT WIRE)--Sept. 9, 1999--

Game Features Voice of World-Renowned Boxing Announcer

Michael "Let's Get Ready to Rumble"(R) Buffer

Let's Get Ready to Rumble(R)! Midway Home Entertainment, one of the industry's leading video game publishers and developers, today announced that it has released Ready 2 Rumble Boxing for Sega Dreamcast(TM). Midway expects the game to sell at a one-to-one ratio with the quantity of Sega Dreamcast consoles available at the system's launch. Ready 2 Rumble Boxing, the ultimate boxing video game experience, will also be released for the Nintendo(R) 64, PlayStation(R) game console and Game Boy(R) Color later this year. Featuring the most famous voice in boxing, Michael "Let's Get Ready to Rumble" (R) Buffer, Ready 2 Rumble Boxing mixes hard-hitting arcade-style boxing action with tongue-in-cheek humor.

"Ready 2 Rumble Boxing expands the niche in to the boxing genre adding a new brand to Midway's trademark over-the-top sports games, says Paula Cook, director of marketing for Midway Home Entertainment. "Ready 2 Rumble Boxing combines the thrill of arcade-style game-play, realistic moves and strategy with a sarcastic comic twist that has become a Midway trademark."

In Ready 2 Rumble Boxing, players can compete as one of 16 boxers, each with their own fighting style. Each boxer is hyper-realistic with an unlimited number of punch combinations for both realistic and over-the-top boxing styles. Players can compete in arcade-style mode, contending for a championship belt, or play head-to-head on the system. Ready 2 Rumble Boxing also features Championship Mode, in which players take on the role of boxer and manager, assuming control of managing money used to sign boxers and buy equipment for the gym. Players use the equipment to train and build up power, speed, stamina, punches and durability.

Midway is launching a multi-million dollar marketing campaign to support Ready 2 Rumble Boxing on Sega Dreamcast(TM), PlayStation(R) game console, Nintendo(R) 64 and Game Boy(R) Color. The program includes TV commercials featuring Michael Buffer, print ads, exclusive in-store promotions, a special Ready 2 Rumble Boxing Web site and partnership promotions with Sega.

Midway Home Entertainment Inc. designs, markets and distributes video games under the Midway trademark for home game platforms and personal computers. Midway Home Entertainment Inc. is a subsidiary of Midway Games Inc. (NYSE: MWY), a company engaged in the design, manufacture and sale of coin-operated video games under the Midway and Atari trademarks. Visit Midway's Web site at www.midway.com.

READY 2 RUMBLE(TM) BOXING (c) 1999 Midway Home Entertainment Inc. All rights reserved. Likeness of Michael Buffer and the READY TO RUMBLE(R) trademark used under license from Buffer Partnership (www.letsrumble.com). All character names are trademarks of Midway Home Entertainment Inc. Midway is a trademark of Midway Games Inc. Used by permission. Nintendo, Nintendo 64, Game Boy Color and the "N" logo are trademarks of Nintendo of America Inc. (c)1996 Nintendo of America Inc. Licensed by Nintendo. PlayStation and the PlayStation logos are registered trademarks of Sony Computer Entertainment Inc. Sega, Dreamcast and the Dreamcast logo are either registered trademarks or trademarks of Sega Enterprises, Ltd.

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