Press release: 2000-02-25: A BODYGUARD WEARING HIGH HEELS…
From Sega Retro
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This is an unaltered copy of a press release, for use as a primary source on Sega Retro. Please do not edit the contents below. Language: English Original source: Ubisoft website (archived) |
Ubi Soft Entertainment and Sony Pictures Consumer Products Inc. sign an exclusive deal for new interactive games based on the TV series VIP. PARIS - (February 25, 2000) -- Ubi Soft will create and publish games worldwide that will feature the star of VIP™, Pamela Anderson Lee. The agreement covers all formats. The PC version will launch in October 2000 and the PlayStation and Dreamcast versions are due for release in November 2000. The TV series was first broadcast in the United States in the fall of 1998, and is currently aired in over 60 countries. According to statistics, it is the most popular show among American teenagers. Pamela Anderson Lee plays Vallery Irons, a girl who finds herself propelled into the role of bodyguard to some of California’s biggest stars. With its mixture of action and humor, VIP is set in the glamorous and frenetic world of Hollywood. The game is full of tongue in cheek humor, and features a star whose fame and celebrity is known around the world; this will enable the group to attract a very large public. In addition, Ubi Soft will continue in its conquest of the American market thanks to this new brand reinforced by Pamela Anderson Lee’s popularity in this territory. In the PlayStation, Dreamcast and PC versions, each mission of the 3D action/adventure game gives gamers the opportunity to step into Vallery Irons' shoes and to provide protection for a new star. Protection is assured by the use of a range of weapons, each more outlandish than the one before. Ubi Soft Entertainment is a European-based producer, publisher and international distributor of interactive entertainment products. The company has offices in 16 countries including France, the United States, Canada, Germany, England, and China and sells its products in a total of 50 countries. The company is best known in the U.S. for Rayman, a blockbuster action/adventure game for all ages that debuted in 1995, and is currently a Greatest Hits for the PlayStation game console. Products are available through a nationwide network of resellers and distributors. For more information, call Ubi Soft at 415/547-4000 or 800-UBI-SOFT or visit the company web site at http://www.ubisoft.com Sony Pictures Consumer Products, based in Los Angeles, handles the merchandising and branding efforts for some of the most recognized properties in film and television. SPCP is a division of Sony Pictures Entertainment, whose global operations encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries. Ubi Soft Entertainment Sandra Yee Tel: 415/-547-4022 [email protected] http://www.ubisoft.com Sony Pictures Consumer Products Adam Langsbard 310/244-3549