Press release: 2004-01-30: SEGA EXPANDS MOBILE CONTENT BUSINESS IN NORTH AMERICA

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Language: English
Original source: Sega Mobile website


SEGA EXPANDS MOBILE CONTENT BUSINESS IN NORTH AMERICA

Content to launch on Verizon Wireless

(Tokyo, Japan) -- January 30, 2004 - SEGA® Corporation today announced the launch of its mobile content for the Verizon Wireless "Get It Now™" mobile Internet service. SEGA expects that the Verizon content, which becomes available on February 1st, 2004, will enhance the company's Mobile Content Business in North America.

Verizon Wireless is the largest mobile operator in North America with over 36 million subscribers (as of Sep30, 2003). SEGA will start the provision of following content for Verizon Wireless.

Content 		Price (per Download)  	Price (per Month)
SEGA Snowboarding™  	$7.99 			$4.99
SEGA Pengo™ 		$4.99 			$2.99
SEGA Flicky™ 		$4.99 			$2.99
SEGA Fast Lane™ 	$4.99 			$2.99

SEGA has provide mobile content to carriers in North America with game content since partnering with Sprint PCS in August 2002. SEGA already provides mobile content for following mobile carriers in North America:

Launch Date 	Carrier  		Number of Titles
August 2002 	Sprint PCS 		23
October 2002 	AT&T Wireless 		8
February 2003   ALLTEL 			4
July 2003 	Bell Mobility (Canada) 	12
July 2003 	T-Mobile U.S.A. 	6
October 2003 	Qwest Wireless 		22

SEGA will continue the expansion and the enhancement of its Mobile Content Business worldwide including North America, Japan, Asia, and Europe.