Sega Active Zone
From Sega Retro
Sega Active Zone is an arcade chain ran by Sega Amusements Europe.
The company classifies Sega Prize Zones as "A premium offering that showcases the very best of video, sports and games that require physical player interaction."
In 2011, BowlPlex signed a deal with Sega to operate Sega Prize Zones inside their bowling alleys.