Sega Schools' Marketing Project

From Sega Retro

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The Sega Schools' Marketing Project is a series of promotional VHS tapes produced by Sega Europe in order to teach marketing to teenagers at secondary schools in the United Kingdom. The project was active from 1991 to 1995, and mainly involved sending video tapes to schools which summarize Sega's marketing tools for 1992-1993 season (including the Sega Pirate TV campaign) such as advertising, sales promotion, public relations, sponsorship and direct marketing (promotional VHS issued on magazines). The project also launched a competition for students to prepare their own marketing strategies to be shown at Sega UK's headquarters.[1]

History

Sega Schools' Marketing Project 1991

Sega Schools' Marketing Project 1992

Sega Schools' Marketing Project 1993

Sega Schools' Marketing Project 1994

Sega Schools' Marketing Project 1994, promoted as Sega Invades Your Schoolwork, covers marketing strategy from 1993 to 1994.

Video

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VHS video

Sega Schools' Marketing Project 1995

Sega Schools' Marketing Project 1995 covers marketing strategy from 1994 to 1995.

Video

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VHS video

References