From Sega Retro
|Sega Shiro (Maito Fujioka)|
|Place of birth: Japan|
|Company(ies): Sega of Japan|
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Sega Shirō is a fictional Sega of Japan spokesperson, portrayed as the son of previous Sega Saturn-era spokesperson Segata Sanshiro. Played by Japanese actor Maito Fujioka (the real son of Sanshiro actor Hiroshi Fujioka), Fujioka inherited his father's previous role in March 2020, and currently serves as the company's spokesperson in its marketing.