Shaw Wallace Electronics

From Sega Retro

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Shaw Wallace Electronics was a subsidiary of Indian liquor manufacturer Shaw Wallace, and an official distributor of the Sega Mega Drive in India.[1]


Shaw Wallace Electronics entered into a distribution deal with Sega for the Sega Mega Drive in April 1994, selling the system at at the relatively-high price of ₹18,000.[1] Sales were underwhelming, but the company remained India's official distributor of that system until sometime in 1995, when Indian video game distributor Maze Marketing successfully pitched a lower-price sales strategy to Sega and was subsequently awarded that country's official distribution rights.[1]