Tokyo Toy Show

From Sega Retro

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The Tokyo Toy Show (東京おもちゃショー) is an annual trade show for the Japanese toy industry. During the early 1990s before video games received trade shows of their own (or rather, before the spin-off, Tokyo Game Show), it stood as a video game trade show too.

Sega has had a presence at the Tokyo Toy Show every year(?) since at least 1990, albeit today this is usually in the form of Sega Toys.