Difference between revisions of "Philip Ley"

From Sega Retro

(image, birthplace, company, role, basic summary, linkedin, ref)
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{{PersonBob
 
{{PersonBob
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| image=PhilipLey.png
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| birthplace=[[wikipedia:England|England, United Kingdom}}
 
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| company=[[Sega Europe]]
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| company=[[Sega Europe]]{{ref|https://www.linkedin.com/in/phil-ley-80993814/}}
| role=Marketing
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| role=Director{{ref|https://www.linkedin.com/in/phil-ley-80993814/}}, Marketer{{ref|https://www.linkedin.com/in/phil-ley-80993814/}}
 
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{{sub-stub}}'''{{PAGENAME}}''' was a marketing director at [[Sega Europe]].
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{{sub-stub}}'''{{PAGENAME}}''' is a British businessman and former [[Sega Europe]] director of marketing.{{ref|https://www.linkedin.com/in/phil-ley-80993814/}}
  
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==Career==
 
Ley is considered to be one of the masterminds behind Sega's European marketing strategy during the early 1990s, creating the [[Do me a favour... Plug me into a Sega]] and [[Sega TV]] marketing campaigns, as well as creating the "To be this good takes Ages (Sega)" slogan.
 
Ley is considered to be one of the masterminds behind Sega's European marketing strategy during the early 1990s, creating the [[Do me a favour... Plug me into a Sega]] and [[Sega TV]] marketing campaigns, as well as creating the "To be this good takes Ages (Sega)" slogan.
  
 
He left Sega Europe in 1994 to become marketing director of [[wikipedia:Sky UK|BSkyB]], however his strategic marketing company Branded would assist in the European launch of the [[Sega Dreamcast]].
 
He left Sega Europe in 1994 to become marketing director of [[wikipedia:Sky UK|BSkyB]], however his strategic marketing company Branded would assist in the European launch of the [[Sega Dreamcast]].
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==External links==
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*[https://www.linkedin.com/in/phil-ley-80993814/ {{PAGENAME}}] at [https://www.linkedin.com/ LinkedIn]
  
 
==References==
 
==References==
<references />
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<references/>

Revision as of 21:51, 14 January 2022

{{PersonBob | image=PhilipLey.png | birthplace=[[wikipedia:England|England, United Kingdom}} | dob= | dod= | company=Sega Europe[1] | role=Director[1], Marketer[1] | education= }}


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Philip Ley is a British businessman and former Sega Europe director of marketing.[1]

Career

Ley is considered to be one of the masterminds behind Sega's European marketing strategy during the early 1990s, creating the Do me a favour... Plug me into a Sega and Sega TV marketing campaigns, as well as creating the "To be this good takes Ages (Sega)" slogan.

He left Sega Europe in 1994 to become marketing director of BSkyB, however his strategic marketing company Branded would assist in the European launch of the Sega Dreamcast.

External links

References