Sega Schools' Marketing Project

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The Sega Schools' Marketing Project was an initiative by Sega in the early 1990s to promote their video game consoles and software directly to students in schools. The project was active from 1991 to 1995, and mainly involved sending video tapes to schools which summarize Sega's marketing tools for 1992-1993 season (including the Sega Pirate TV campaign) such as advertising, sales promotion, public relations, sponsorship and direct marketing (promotional VHS issued on magazines). The project also presented information on the company's hardware lineup (the Master System, Mega Drive, Game Gear, and Mega-CD), and launched a competition for students to prepare their own marketing strategies to be shown at Sega UK headquarters.

The project included notable events like the "Sega Lifeguard" program, which involved interactive sessions about water safety featuring Sega characters, and promotional campaigns in schools that encouraged students to participate in contests and other activities related to Sega games.

Sega Schools' Marketing Project 1991

Main article: Sega Schools' Marketing Project 1991.

Sega Schools' Marketing Project 1992

Main article: Sega Schools' Marketing Project 1992.

Sega Schools' Marketing Project 1993

Main article: Sega Schools' Marketing Project 1993.

Sega Schools' Marketing Project 1994

Main article: Sega Schools' Marketing Project 1994.

Sega Schools' Marketing Project 1995

Main article: Sega Schools' Marketing Project 1995.