Difference between revisions of "Kids Go HoJo with Sega"

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{{sub-stub}}'''{{PAGENAME}}'''  was a unique summer promotion, born from a venture between [[Sega of America]] and the American chain of hotels and motels [[wikipedia:Howard Johnson's|Howard Johnson's]] which ran from May 24th through September 6th 1993, and subsequently from May 27th through September 5th 1994 and from May 27th through September 4th 1995{{ref|https://www.nytimes.com/1995/05/07/travel/practical-traveler-hotels-offer-deals-and-toys.html}} in all Howard Johnson Hotels and Inns across the United States of America and Canada.  
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{{sub-stub}}'''{{PAGENAME}}'''  was a [[Sega of America]]-sponsored marketing campaign for the American hotel/motel chain [[wikipedia:Howard Johnson's|Howard Johnson's]], produced by Californian marketing firm [[Strottman]].
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==History==
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{{PAGENAME}} was a unique summer promotion, born from a venture between [[Sega of America]] and the American chain of hotels and motels [[wikipedia:Howard Johnson's|Howard Johnson's]] which ran from May 24th through September 6th 1993, and subsequently from May 27th through September 5th 1994 and from May 27th through September 4th 1995{{ref|https://www.nytimes.com/1995/05/07/travel/practical-traveler-hotels-offer-deals-and-toys.html}} in all Howard Johnson Hotels and Inns across the United States of America and Canada.
  
 
Sega provided Howard Johnson Hotels and Howard Johnson Inns with [[Sega Game Gear]]  portable video game consoles and a library of video game titles for guests to play at no charge, free VHS cassettes like ''[[Sega Game Gear Tips Volume 1]]'' and ''[[Sega Game Gear Tips Volume 2]]'', which contained hints and tips for several Sega Game Gear games and a collectible series of Kids Go HoJo [[sonic:Sonic the Hedgehog|''Sonic the Hedgehog'']] FunPacks which contained puzzles, games, booklets, and toys to amuse children while they were traveling.
 
Sega provided Howard Johnson Hotels and Howard Johnson Inns with [[Sega Game Gear]]  portable video game consoles and a library of video game titles for guests to play at no charge, free VHS cassettes like ''[[Sega Game Gear Tips Volume 1]]'' and ''[[Sega Game Gear Tips Volume 2]]'', which contained hints and tips for several Sega Game Gear games and a collectible series of Kids Go HoJo [[sonic:Sonic the Hedgehog|''Sonic the Hedgehog'']] FunPacks which contained puzzles, games, booklets, and toys to amuse children while they were traveling.
  
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In addition, children could sign up for a complementary membership in the Kids Go HoJo Fun Club and get a special membership gift, most precisely, a  free subscription to ''[[Sega Visions]]'' magazine, worth a 14 dollars retail value. All Howard Johnson Hotels and Howard Johnson Inns were equiped with life-size cutouts of [[sonic:Sonic the Hedgehog|Sonic the Hedgehog]] displayed in the lobby for souvenir picture-taking.  
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All Howard Johnson Hotels and Howard Johnson Inns were equiped with life-size cutouts of [[sonic:Sonic the Hedgehog|Sonic the Hedgehog]] displayed in the lobby for souvenir picture-taking.  
  
 
The summer promotion was supported by a $3,500,000{{intref|Press release: 1993-02-18: NEW HOWARD JOHNSON KIDS GO HOJO WITH SEGA VIDEO GAME FUN PROGRAM}} advertising campaign, including national television, radio and print, as well as local promotional activities. It was created by American Marketer Michael Berreth{{ref|http://michaelberreth.weebly.com/about.html}}{{ref|http://michaelberreth.weebly.com/press.html}} of [[wikipedia:Irvine, California|Irvine]]-based advertising agency Strottman International Inc.{{ref|https://web.archive.org/web/20010520171726/http://www.strottman.com:80/history2.html}}{{ref|http://strottman.com/}} (founded in 1983 by Kenneth James Strottman, former Vice President of Marketing at [[wikipedia:Mattel|Mattel, Inc.]]) and won a [[wikipedia:Columbia Scholastic Press Association|CSPA]] Award of Excellence for Best Worldwide Traffic-Building Promotion, with Howard Johnson's becoming a leader{{ref|https://web.archive.org/web/19970408055912/http://www.hojo.com:80/common/history.html}} in mid-level lodging segment due to a 9% increase in room sales.
 
The summer promotion was supported by a $3,500,000{{intref|Press release: 1993-02-18: NEW HOWARD JOHNSON KIDS GO HOJO WITH SEGA VIDEO GAME FUN PROGRAM}} advertising campaign, including national television, radio and print, as well as local promotional activities. It was created by American Marketer Michael Berreth{{ref|http://michaelberreth.weebly.com/about.html}}{{ref|http://michaelberreth.weebly.com/press.html}} of [[wikipedia:Irvine, California|Irvine]]-based advertising agency Strottman International Inc.{{ref|https://web.archive.org/web/20010520171726/http://www.strottman.com:80/history2.html}}{{ref|http://strottman.com/}} (founded in 1983 by Kenneth James Strottman, former Vice President of Marketing at [[wikipedia:Mattel|Mattel, Inc.]]) and won a [[wikipedia:Columbia Scholastic Press Association|CSPA]] Award of Excellence for Best Worldwide Traffic-Building Promotion, with Howard Johnson's becoming a leader{{ref|https://web.archive.org/web/19970408055912/http://www.hojo.com:80/common/history.html}} in mid-level lodging segment due to a 9% increase in room sales.
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===Rentable hardware and software===
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====List of rentable hardware====
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====List of rentable hardware====
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===FunPacs===
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===Kids Go HoJo Fun Club===
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Children staying at Howard Johnson hotels could sign up for a complementary membership in the Kids Go HoJo Fun Club, which notably including a free subscription to ''[[Sega Visions]]'' magazine.
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===''Sega Game Gear Tips''===
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:''Main article: [[Sega Game Gear Tips Volume 1]], [[Sega Game Gear Tips Volume 2]]''
  
 
==Promotional material==
 
==Promotional material==

Revision as of 04:19, 24 October 2021

KidsGoHojo logo 1994.png

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Kids Go HoJo with Sega was a Sega of America-sponsored marketing campaign for the American hotel/motel chain Howard Johnson's, produced by Californian marketing firm Strottman.

History

Kids Go HoJo with Sega was a unique summer promotion, born from a venture between Sega of America and the American chain of hotels and motels Howard Johnson's which ran from May 24th through September 6th 1993, and subsequently from May 27th through September 5th 1994 and from May 27th through September 4th 1995[1] in all Howard Johnson Hotels and Inns across the United States of America and Canada.

Sega provided Howard Johnson Hotels and Howard Johnson Inns with Sega Game Gear portable video game consoles and a library of video game titles for guests to play at no charge, free VHS cassettes like Sega Game Gear Tips Volume 1 and Sega Game Gear Tips Volume 2, which contained hints and tips for several Sega Game Gear games and a collectible series of Kids Go HoJo Sonic the Hedgehog FunPacks which contained puzzles, games, booklets, and toys to amuse children while they were traveling.

All Howard Johnson Hotels and Howard Johnson Inns were equiped with life-size cutouts of Sonic the Hedgehog displayed in the lobby for souvenir picture-taking.

The summer promotion was supported by a $3,500,000[2] advertising campaign, including national television, radio and print, as well as local promotional activities. It was created by American Marketer Michael Berreth[3][4] of Irvine-based advertising agency Strottman International Inc.[5][6] (founded in 1983 by Kenneth James Strottman, former Vice President of Marketing at Mattel, Inc.) and won a CSPA Award of Excellence for Best Worldwide Traffic-Building Promotion, with Howard Johnson's becoming a leader[7] in mid-level lodging segment due to a 9% increase in room sales.

Rentable hardware and software

List of rentable hardware

List of rentable hardware

FunPacs

Kids Go HoJo Fun Club

Children staying at Howard Johnson hotels could sign up for a complementary membership in the Kids Go HoJo Fun Club, which notably including a free subscription to Sega Visions magazine.

Sega Game Gear Tips

Main article: Sega Game Gear Tips Volume 1, Sega Game Gear Tips Volume 2

Promotional material

Logo-pdf.svg
Print advert in Sega Visions (US) #12: "April/May 1993" (1993-xx-xx)
Logo-pdf.svg
Logo-pdf.svg
Print advert in Sega Visions (US) #18: "April/May 1994" (1994-xx-xx)
Logo-pdf.svg
Logo-pdf.svg
Print advert in Sega Visions (US) #24: "May 1995" (1995-xx-xx)
Logo-pdf.svg

Photo gallery

1993 pack

  • KidsGoHoJo1 US FunPack.jpg
  • KidsGoHoJo2 US FunPack.jpg
  • KidsGoHoJo3 US FunPack.jpg
  • KidsGoHoJo4 US FunPack.jpg
  • KidsGoHoJo5 US FunPack.jpg
  • KidsGoHoJo6 US FunPack.jpg
  • KidsGoHoJo US Activity Book 1.jpg
  • KidsGoHoJo US Activity Book 2.jpg

1994 pack

1995 pack

Artwork

  • 1993 logo

  • 1994 logo

  • 1995 logo

External links

References

  1. ↑ https://www.nytimes.com/1995/05/07/travel/practical-traveler-hotels-offer-deals-and-toys.html
  2. ↑ Press release: 1993-02-18: NEW HOWARD JOHNSON KIDS GO HOJO WITH SEGA VIDEO GAME FUN PROGRAM
  3. ↑ http://michaelberreth.weebly.com/about.html
  4. ↑ http://michaelberreth.weebly.com/press.html
  5. ↑ http://www.strottman.com:80/history2.html (Wayback Machine: 2001-05-20 17:17)
  6. ↑ http://strottman.com/
  7. ↑ http://www.hojo.com:80/common/history.html (Wayback Machine: 1997-04-08 05:59)
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