Steepler
From Sega Retro
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A Russian company that dealt in the sale of games in Russia and the CIS region. Mostly known for the release of the Dendy console.
Beginning
The company started selling Dendy's console in 1992 which quickly became a hit. Theteepler also started to release the cartridges in its own packaging. A small shop in Moscow also began to acquire dealers in other parts of Russia. In 1993, the shops in the CIS region were opened. At the end of 1993, there were 350 dealers in the entire CIS region, of which 35 were special services that provided authorized services. In the same year, the Video Ass Dendy magazine was created.
Sega and Nintendo
In 1994, 1 million copies of Dendy were sold. Sega soon began to look for a distributor of its products. Steepler was running for this position, but Forrus finally won. Later the company separated with antoher one nameLamport.Steepeler sell Sega products without Sega agree that were imported from Asia and America. In the same year, the competition appeared: Kenga (created by Kenga and distributed by Lamport), Bitman (byBitman) and Subor. No one was able to beat Dendy. At the end, the company signed a contract with Nintendo to distribute their products in Russia and CIS. The 'Dendy' company was being set up and it was supposed to deal with it mainly. The products were imported from Germany. At the beginning, Nes,Snes and Game Boy were sold.The company also started selling the 3DO console and Pro-16 bit .
End of Steepler
In 1994, the Dendy New Reality program was created on Russian television which presented games for various consoles and promoted especially Nintendo products. In 1995, the company released Super Game Boy. C. It was also reached with Subor and Steepler became its representative in Russia and CIS. . Unfortunately, Nintendo's products were expensive and did not sell well. In 1996, Virtual Game Boy was released. This did not improve the situation of a company that went bankrupt the same year.
Dendy company
Dendy was a subsidiary of Steepler. In August 1994, Incombank and Steepler set up a joint company - Dendy. It was a chain of sales companies selling games and consoles. It existed after the fall of Steepler until 1998