Nihon Goraku Bussan

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Nihon Goraku Bussan
Founded: 1960-05-31
Defunct: 1965-07-15
Merged with: Rosen Enterprises (1965-07-15)[1]
Merged into: Sega Enterprises, Ltd.
Headquarters:
404, 6-chome, Araijuku, Ōta, Tokyo, Japan (formerly: 87, 1-chome, Nishi Osaki, Shinagawa, Tokyo)

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Nihon Goraku Bussan (日本娯楽物産株式会社, lit. Japan Entertainment Trading Inc.[2][3][4]) was a successor to the distribution arm of Service Games, Japan, incorporated on the same day as Nihon Kikai Seizou (the manufacturing arm) in Japan. It was operated by Richard Stewart[5].

The company's history is not fully understood, however it is thought to have been and traded as Uta Matic[6][7][8], from the Japanese word "Uta" (歌), which means "song". Nihon Goraku Bussan's main source of income appears to have been distributing jukeboxes on behalf of Rock-Ola, at one point employing 600 people[9][10][11][12], and being the largest distributor of its type in Japan[13].

Despite originally being split in 1960, Nihon Goraku Bussan would acquire Nihon Kikai Seizo (trading[14][15][7] as "Sega, Inc.") in June 1964[2][3]. This now bigger[16] Nihon Goraku Bussan would merge with Rosen Enterprises to create Sega Enterprises, Ltd. on July 15, 1965[1][13][17].

References

  1. ↑ 1.0 1.1 Cash Box, "August 14, 1965" (US; 1965-08-14), page 354
  2. ↑ 2.0 2.1 http://www.sega.co.jp/sega/corp/kaisha/history.html (Wayback Machine: 1997-02-15 13:40)
  3. ↑ 3.0 3.1 http://www.sega.co.jp/sega_e/corp/kaisha/history.html (Wayback Machine: 1997-02-16 12:30)
  4. ↑ https://videogamehistorian.wordpress.com/tag/dick-stewart/
  5. ↑ Cash Box, "June 24, 1961" (US; 1961-06-24), page 53
  6. ↑ Cash Box, "September 3, 1960" (US; 1960-09-03), page 50
  7. ↑ 7.0 7.1 Cash Box, "August 11, 1962" (US; 1962-08-11), page 317
  8. ↑ Cash Box, "March 27, 1965" (US; 1965-03-27), page 64
  9. ↑ Cash Box, "March 20, 1965" (US; 1965-03-20), page 56/57 (56)
  10. ↑ Cash Box, "March 20, 1965" (US; 1965-03-20), page 63
  11. ↑ Billboard, "March 20, 1965" (US; 1965-03-20), page 53
  12. ↑ Cash Box, "March 27, 1965" (US; 1965-03-27), page 52
  13. ↑ 13.0 13.1 Cash Box, "September 18, 1965" (US; 1965-09-18), page 67
  14. ↑ File:Trademark Sega Reg Nº 749358 1963-05-14 (United States Patent and Trademark Office).pdf
  15. ↑ File:Trademark Sega Reg Nº 749420 1963-05-14 (United States Patent and Trademark Office).pdf
  16. ↑ Cash Box, "August 15, 1964" (US; 1964-08-15), page 366
  17. ↑ Billboard, "October 9, 1965" (US; 1965-10-09), page 59
Early Sega
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Service Games Gulf+Western
Service Games, Hawaii & Nevada & Japan Nihon Goraku Bussan & Nihon Kikai Seizou Sega Enterprises, Inc.
Sega Enterprises, Ltd. Sega Ltd. & Gremlin Sega Ltd.
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