HeartBeat Corporation

List of company staff

• Adam Benjamin (Product Manager)
• Justin Hall-Tipping (President)
• Scott Goodpaster (?)
• Patricia Males Evanko (?)
• Jeffrey Smith (?)

List of retailers/vendors/stores

• NordicTrack (selling the Personal Trainer at $350 in January 1994)

Company timeline

Adam Benjamin's LinkedIn says he worked at HeartBeat from 91-94. Now he was one of the main guys. And the angel investor article says there was a date when the company stopped production, but was still legally in business. Even if they weren't doing any business other than just receiving orders/technical support/etc. Which lines up with the information we already know. PPLUUUUSSS, a bigger tipoff is the fact that PGA Tour's manual says it was made in 94, but the game itself was released in 95.

So, sometime in late 1994, the company stopped production, published one final game (with the help of Polar Technology?) in early 1995, and that was pretty much it. Probably. We're learning every day here ;)

• CartridgeCulture (talk) 04:37, 7 October 2021 (EDT)

To do

• Find the source for the 1000 unit production run claim.
• Lansing, Michigan stuff.
• Brand confusion stuff, both from company and its legacy.
• HeartBeat Corporation was an official licensee of Electronic Arts.
• HeartBeat's (unused?) company slogan was ["It's Serious Fun".

CartridgeCulture (talk) 01:30, 4 October 2021 (EDT)

Links

• Bloomberg article (behind paywall)
• New York Times article (behind paywall)
• Article about company investor
• Investigatory thread (newspaper ads)
• Investigatory thread (barcodes)
• Wikipedia article: Get the refs and source them independently, both for additional information and actual refs.
• Unseen64 entry: Gather any basic information not already on the article, and again source any additional refs. ALSO, there's a reference to the original Nintendo Age thread (with a dead and unarchived link, and apparently unable to be easily searched) where a collector found those promotional screenshot films and posted the original photograph of them, AND later in the thread is another collector who stated he owns a prototype (AAAAND hes from LANSING). There's a lot going on here.
• Investigatory thread (brochure)
• Rough brochure photographs
• Justia trademark databse for HB Corp

CartridgeCulture (talk) 01:29, 4 October 2021 (EDT)