Kenga

From Sega Retro


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Kenga was a Ukrainian clone console manufacturer and distributor, most notable for establishing Kenmaster in 1994, and for temporarily being an official distributor for the Sega Multi Mega.

Company

Kenga was the Ukrainian company responsible for creating the Kenga brand popular in the CIS countries. They established Kenmaster in 1994. Kenga owned 90% of the company and Lamport 10%. Kenmaster started importing consoles and pirated Kenga games from Taiwan and distributing them through the Lamport retail network.

An aggressive advertising campaign was launched. The company's management created the Ken-Club whose members had various benefits to buy games and consoles. Ken-Card (5% discount card) was also issued for them. Once a month, a random cardholder got $500. Kenga sponsored the Ukrainian program Kenga Predstavlyaet. Magazines such as Velikiy Drakon, Magazina Igrushek and Yunyy tehnik all featured and advertised consoles.

The company left the market at the peak of its popularity and moved the brand to another market, opening a chain of stores for children.[1]

Kenga the Kangaroo

The mascot of the company was a kangaroo of the same name, who lived in the fictional mountainous country of Kenland.

Products

List of clone consoles

Gallery

Ken Card front.jpg
Ken Card front.jpg
Ken Card back.jpg
Ken Card back.jpg
MD2 RU Kenga documents.jpg
Warranty voucher
MD2 RU Kenga documents.jpg
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Print advert in Magazina Igrushek (RU) #1: "1/1995" (1995-xx-xx)
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Print advert in Sega Mega Drive Review (RU) #1 (1995-04-03)
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Print advert in Magazina Igrushek (RU) #3: "3/1995" (1995-xx-xx)
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External links

References