Kids Go HoJo with Sega
From Sega Retro
To do
- Find the Bob template for advertising campaigns and get it on the article.
- Find a Sega-relevant photo of the actual hotels (preferably, that lobby Sonic standee)
- Did this campaign have an archived website?
- Reception and modern reputation, particularly the VHS tapes. As video media, it's one of the most propagated and well-known association with this campaign, and we all know the videos' reputation.
- This would be nice for all other advertising campaign articles, but a section on likely investment vs. return. Thinking about this... despite it's reputation, this couldn't have cost either company involved much outside of marketing costs. Some amounts of rented hardware/software, lots of cheap paper materials, crayons, etc. I wonder if that's why it won Strottman that award. Anyway.
- Talk about Kids Go HoJo in general, as like a "brand" of- that's not right, but like a repeated, "branded" advertising campaign. After Sega, I think they did Magic Schoolbus, etc. Check if Kids Go HoJo started with Sega.
- Pulling Michael Berreth's website from the article because he doesn't list anything related to Kids Go HoJo/Strottman, but the link is here if anyone's interested in doing further research. Also, anything notable about him not listing it? Did others involved slowly begin to disassociate themselves from the project once the internet/google/youtube made its reputation more widespread? Likely not, but something to look into.
CartridgeCulture (talk) 06:03, 26 October 2021 (EDT)