Toylets

Manufacturer: Sega AM1

Add-ons: Stand, Coin box, Frosted glass cover

Release	Date	RRP	Code
JP	2011-10^[2]	¥140,000^[1]	SLS07E990513005^[3]

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Toylets (トイレッツ) is an interactive urinal video game system developed by Sega AM1 and manufactured by Sega. Intitially seeing a limited release in Japan in October 2011^[2], the Toylet is one of Sega's more curious endeavors, featuring interactive minigames controlled via the strength and direction of the user's urination.

Hardware

A pair of installed Toylet systems.

The Toylet is a two-part system, featuring an LCD screen placed above its respective urinal to display the game's software, and a specialized motion-tracking sensor mounted atop the urinal itself. Due to this, the system is compatible with all existing urinals, and has been installed on a variety of urinal bodies and styles.

A small sticker of a bulls-eye is affixed to the bottom-center of the urinal's main basin wall, and the attached sensor is calibrated towards that spot. The bulls-eye encourages users to direct their urine steams towards the sticker, therefore reducing the amount of excessive urine that escapes the basin, resulting in cleanlier bathrooms and lower maintenance costs.

Interactive urinals like the Toylet are often seen as interesting novelty experiences, with some venues advertising their installations as a means to attract additional guests. Many Japanese venue owners in Japan specifically installed Toylets at their properties to draw in new customers, as experiencing a Toylet is often seen as a notable point-of-interest or destination for curious guests.

Software

A selection of urination-controlled minigames are available for play, with users' high scores recorded by the system in a similar manner to arcade games. Scores can later be downloaded and saved by inserting a USB flash drive directly into the system. Between games, the LCD screen displays brief advertisements selected by the installed venue.

List of games

Main article: List of Toylet games.

USB high score records

Main article: Toylet USB high score records.

One of the Toylet's selling points was its ability to save players' high scores. By bringing a personal USB flash drive on a trip to a Toylet-equipped venue (or by preferably utilizing one already attached to players' keychains), users can insert their drives into the system itself and save a completed game's high scores.

Not only does this allow for a legitimate competitive element among Toylet players, it more importantly as a form of digital souvenir for their time with the system itself. As the Toylet was often installed specifically to draw in guests based on its unique premise alone, the ability to take home a small reminder of that unique experience - something which also continues to preserve its innovative legacy on a more intimate scale than one afforded in a public restroom or video game arcade.

Magazine articles

Main article: Toylets/Magazine articles.

Promotional material

Main article: Toylets/Promotional material.

Images

Flyer.
The Toylet's screen and main hardware.
Toylet with attached stand.
Toylet sensor (bottom.)
Toylet sensor (front.)
The Toylet's bulls-eye.
Toylet coin box.
A pair of installed Toylet systems.
A trio of installed Toylet systems.
A row of installed Toylet systems, including a handicap-accessible unit.
Toylet booth at an unknown Japanese trade show.
Tamero! Shoubengozou Deluxe being demonstrated at an unknown Japanese trade show.
Tamero! Shoubengozou Deluxe being demonstrated at an unknown Japanese trade show.