Sega AM1

From Sega Retro

Sega AM1
Founded: 1984
Defunct: 2000-04-21
Merged into: Sega AM3 (1990), WOW Entertainment (2000)
Headquarters: Japan

Sega Amusement Machine Research and Development Department #1, (Sega AM R&D Dept. #1) was a division within Sega Enterprises. It was formed in primarily to create arcade (or "amusement") games. In May 1999 it became Sega Software R&D Dept. 1, and later WOW Entertainment in 2000.[1][2]

AM1 is supposed to be the oldest development division within Sega[3]. Koichi Izumi who then was at the sister arcade division Sega AM3, counted numeruos titles developed in AM1, claiming so many were developed that he could not list them all.[4] This page compiles the games mentioned, as well as common credits among titles.[5] And then titles from the WOW Entertainment production history website..

The most popular titles and well known titles from AM1 during the eighties were action or beat' em' up titles, with creators Makoto Uchida on the forefront with Altered Beast andd Golden Axe and Alien Storm. Also noteworthy are the very first Shinobi title by Yutaka Sugano or Shadow Dancer by Yoshiki Ooka.

1991, Sega AM1 had a major shake up, especially with the formation of Sega AM3 which had former Sega AM1 members. Previously involved with Phantasy Star III, Kazunari Tsukamoto went on to work on OutRunners, Harley Davidson & L.A. Riders and The Ocean Hunter with AM1.

Overall the most known titles during the nineties were The House of the Dead and Die Hard Arcade. AM1 also made strides with the big eleborate cabinets of Airline Pilots or Sega Bass Fishing, bringing back the "taikan" (body sensation) concept of arcades, previously introduced by Yu Suzuki and Sega AM2. Another speciality of Sega AM1 were games for the Sega Titan Video arcade board which had an identical architecture to the Sega Saturn, making ports easy, such as with the AM1 developed Virtua Fighter Remix.


Former members


System 18

System 24

System 32

System C2

H1 Board

Model 1

Model 2

Sega Titan Video

Model 3


NAOMI Multiboard

RingEdge 2


Mega Drive

Game Gear



Magazine articles

Main article: Sega AM1/Magazine articles.

External links


Domestic Sega studios
84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20
CSK Sega Sammy Holdings
Sega Enterprises, Ltd. Sega Corporation Sega Games & Interactive
Sega R&D 1 Sega AM1 R&D #1 WOW Entertainment Sega WOW Sega AM1
Studio 128 Sega R&D 8 Sega AM2 R&D #2 AM2 of CRI Sega-AM2 Sega AM2
Sega AM11 R&D #4 Amusement Vision New Entertainment Sega CS1
Ryu ga Gotoku Studio
DigitalRex AM Plus
Sega AM3 R&D #3 Hitmaker Sega AM3
AM Annex R&D #5 Sega Rosso
Sega AM4 Sega Mechatro Product R&D
N. Pro. R&D
Sega AM5 Mirai R&D Family Entertainment
Sega AM6
Sega R&D 2 Sega CS Sega CS1 R&D #6 Smilebit Sega Sports Design
Megasoft Team Andromeda
Sega PC Online R&D
Sega CS2 R&D #7 Overworks GE2 Sega CS3
Sonic Team
Sega CS3 R&D #8 GE1 Sega CS2
R&D #9 United Game Artists
Sega Sound Team
Sega Digital Media Wave Master Wave Master (label)
Mobile Content R&D Sega Networks
Visual Entertainment Marza Animation Planet